The commercial begins with a series of people having homey and happy moments with a large egg. It goes on family vacations, and is carried along the beach by children, tags along for piano lessons, goes on car trips, splashes around in pools, and gets bedtime stories. After several of these playful family scenes, a narrator explains that "there is a better way to care for your nest egg, with objective financial advice by A.G. Edwards." In the concluding screen, an animated egg falls onto the A.G. Edwards logo and is cushioned by it.
Credits
Agency: Carmichael Lynch Peter McHugh, chief creative officer; Tom Camp, creative director/copywriter; Jason Smith, art director; Lisa Norman, producer. Production Company: Park Pictures Lance Acord, director/DP; Jackie Kelman Bisbee, executive director; Deannie O’Neil, line producer. Shot on location in Los Angeles. Editorial: Spot Welders Inc. Eric Zumbrunnen, editor (He has since joined Final Cut, Santa Monica); David Glean, executive producer. Postproduction: Company 3 Los Angeles Stefan Sonnenfeld, colorist; Missy Papageorge, producer. Visual Effects: Digital Domain, Inc. Fred Raimondi, visual effects supervisor; Lisa Beroud, producer. Music: Mit Out Sound/M.O.S. Ren Klyce, composer; Misa Kageyama, executive producer. Audio: Lime Studios Loren Silber, mixer
The Best Work You May Never See: A Trailer For Director Rosie Morris’ Docushort On Young Carers In The U.K.
This trailer is for the new documentary short Is Mum OK, which shines a light on the hidden realities faced by young carers in the U.K.
In the U.K., a carer is generally anyone who looks after a family member, partner, or friend who needs help due to illness, frailty, disability, mental health issues, or an addiction. Crucially, this refers to carers who provide this support for free.
The short follows a group of young carers in Waltham Forest, East London, who are given access to much-needed respite through a dedicated local initiative, Young Carers Club, a fortnightly respite evening where they can socialize, eat and spend time with others who understand their experiences.
It explores both the beauty and the burden of caring from a young age, while highlighting the need for greater recognition and support for young carers across the U.K.
Commissioned by Guardian Documentaries and produced by Uncommon Creative Studio, Is Mum OK was released during Carers Week 2026 (June 8-14)--with this year’s week themed around building carer-friendly communities
The film will also be screened to members of Parliament, urging them to bring young carers’ rights to the top of the social care agenda
Is Mum OK was directed by Rosie Morris, who had firsthand experience of being a carer for her mother.
There are estimated to be at least one million young carers in the U.K., many of whom remain unidentified and unsupported.
Director Morris said, “This story is deeply personal to me, rooted in my own experience of caring for a loved one. Caring for my mother three years ago was one of the hardest and most meaningful experiences I have ever had. My difficulty in transitioning out of being a carer and... Read More
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