Inspiration can come from anywhere when you’re with Amex. For Lin-Manuel Miranda, it’s the sounds of Puerto Rico that inspire what’s next. “The Rhythm of the Island” was created by Dentsu, produced by Young Collective, and directed by Luis Gerard (represented in both the general and Hispanic markets by bespoke NY-based production company Easy Mondays).
Music house was Human, with sound design from Bill Chesley of Henryboy, the shop which he founded with EP Kate Gibson.
Client American Express Agency Dentsu Julie Sceizo, EVP, global executive creative director; Jessica Terlizzi, creative director/art; David Black, creative director/copy; Celia Everett, executive producer; Serena Bove, integrated producer; Stephen Stallings, executive music producer. Production Company Young Collective Luis Gerard, director; Itzie Molini, exec producer; Joel Perez, managing director; Luis Valderrama, producer; Adrienne Franciscus, Javier Sola, production supervisors. Editorial PS260 Maury Loeb, editor; Erica Verga, assistant; Evann Payne, head of production; Zarina Mak, managing partner. Color Company 3 Tim Masick, colorist; Ryan Moncrief, producer. Music Human James Dean Wells, exec producer; James Bloch, production coordinator. Sound Design Henryboy Bill Chesley, owner/sound designer; Kate Gibson, owner/exec producer. Audio Post Human Sloan Alexander, mixer; Rob Suchecki, post producer. Record Sonic Union Michael Marinelli, recording engineer; Graham Carpenter, audio post assistant; Patrick Sullivan, audio post producer.
Indie ad agency TDA Boulder has unveiled “No Nonsense Banking,” its debut campaign for new client First Interstate Bank. The rolling launch runs through the end of the year, and spans across 10 states.
The batch of spots includes this one titled “Every Step,” epitomizing a call to end the nonsense. “Every Step” opens on a couple experiencing life’s biggest moments (marriage proposal, first child, a kid learning to drive, and packing up for college). Each meaningful moment, though, has one odd addition: their banker is actually really there, experiencing those moments with them. The unexpected inclusion calls out the cliché that banks love to be with you every step of the way, even in life’s most intimate moments. The spot lands on the twist: First Interstate isn’t promising to be there for every step; just the ones that matter, with a straight answer and a real person on the other end.
Michael Downing directed via The Sweetshop x Chirp Films.
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