The Traktor collective from production house Rattling Stick directed this first full commercial of the new “Most Interesting Man In The World” for Dos Equis out of Havas Worldwide.
Titled “Airboat,” the spot reveals more of the character’s mystique and depth following last month’s release of a teaser trailer which provided a glimpse of the captivating spokesman.
This time around, we see him engaged in such endeavors as racing airboats down sand dunes, and sparring in Samurai armor.
Client Dos Equis Agency Havas Worldwide New York Toygar Bazarkaya, chief creative officer of the Americas; Jason Musante, group ECD, managing director; Keith Scott, Paul Johnson, executive creative directors; Jonas Wittenmark, Tobias Carlson, creative directors; Rick Ardito, Jim Lemaitre, creatives; Vin Farrell, global chief content officer; Dave Evans, Sylvain Tron, heads of content, North America; Jill Meschino, executive producer; Alex Aubak, jr. producer; Cassie Taylor, sr. strategist. Production Rattling Stick Traktor, director; Joe Biggins, exec producer/partner; Jeff Shupe, exec producer; Richard McIntosh, head of production; Paul Ure, producer; Tim Maurice Jones, DP; Tim Moen, production designer; Liz Botes, stylist. Production Company, South Africa AFS Productions Dale Kushner, Brin Kushner, exec producers; Jayne Rodgerson, head of production; Gail Warner, line producer. Editorial Work Editorial Rich Orrick, editor; Jane Dilworth, Erica Thompson, exec producers; Jamie Perritt, producer. VFX The Mill Angus Kneale, chief creative officer, NY/shoot supervisor; Clairellen Wallin, VFX producer; Mikey Smith, 2D lead; Tom Bardwell, 3D lead; Blake Druery, Yoon Kim, Heather Kennedy, Emily Bloom, 2D assists; Billy Jang, Dave Barosin, Jimmy Gass, Jackie Liao, Alek Vacura, Tim Kim, Peter Kamik, Christine Kim, 3D team; Cedric Menard, matte painting. Telecine Company 3 Tom Poole, Stefan Sonnenfeld, colorists; Clare Movshon, producer. Audio Post Sound Lounge Tom Jucarone, sound engineer. Music Beacon Street Studios Andrew Feltenstein, John Nau, principals; Adrea Lavezzoli, exec producer. Sound Design Yessian Weston Fonger, sound designer; Marlene Bartos, exec producer; Emily Smith, producer.
As the world’s largest WishMaker, Disney grants a wish every hour of every day, and this special week spotlights nearly 200 signature wish experiences. Disney Week of Wishes kicked off ON Monday (4/2) off with the debut of "Drawn to You," a brand spot directed by Emmy®‑nominated filmmaker Goh Iromoto via production company PRETTYBIRD for agency Fallon.
The spot is inspired by true stories and the Make-A-Wish official Wish Discovery Phase that uses conversation, play and art to help children express their heartfelt wish. From dancing with Stitch, to winning the Piston Cup alongside Lightning McQueen, to having a playdate with Mickey Mouse at Disneyland, this piece explores not just how a wish comes true, but how it comes to be — from imagination to reality. "Drawn to You" premiered on ABC’s Good Morning America. The broadcast also highlighted a wish granted to EJ, whose wish helped inspire the brand spot. EJ is a 16‑year‑old liver transplant recipient who has been drawing since age seven. His wish was to experience a “day in the life” of a Disney animator, a dream fulfilled this month at Walt Disney Animation Studios, where he got the chance to draw alongside renowned animator and incoming Disney Legend Eric Goldberg.
“When a child falls in love with a Disney story, that connection can become a source of comfort, creativity, and hope,” said Joanna Balikian, SVP, brand management, The Walt Disney Company. “'Drawn to You' was created to capture that journey of how fandom sparks imagination, and how that imagination often becomes the heart of a wish. It’s a powerful reminder that every wish begins with something deeply personal, and we’re honored to help bring those moments to life.”
Since the first official... Read More
