SPW Releases
adidas Basketball is launching a new global campaign for the 2009-10 NBA season titled "It's On Me for My Brotherhood." The campaign concept and films, created by 180 Los Angeles, launches October 15 and celebrates the individuals of a Brotherhood and the contributions they make. It's On Me...
NVIDIA Corporation, the inventor of the graphics processing unit (GPU), announced today that Sony Pictures Imageworks (SPI) utilized NVIDIA® Quadro® processors to accelerate animation and visual effects production of their latest hit film "Cloudy With a Chance of Meatballs".
Opening to...
The Advertising Council and the U.S. Department of Energy (DOE) today launched a series of new public service advertisements (PSAs) designed to educate tweens ages 8-10 about the importance of energy efficiency.
Energy use is on the rise around the world. By 2030, global energy demand is...
Autodesk, Inc. (Nasdaq:ADSK) has announced that Montreal-based game developer Artificial Mind & Movement (A2M) relied on several Autodesk software applications to facilitate creation of the new game title "WET." The game's characters and levels were built using Autodesk Maya and Autodesk...
Focal Press, a division of Elsevier, is pleased to announce the publication of The Visual Effects Producer by Charles Finance and Susan Zwerman.
Go behind the scene of the behind the scenes to learn how the business of producing the dazzling visual effects we see in movies and on TV works...
Providing filmmakers, editors and designers with quick and easy access to a wider variety of 100 percent royalty-free stock footage, Artbeats, the industry's leading creative footage resource, announced its launch of FootageHub. Previously...
At the Golden Drum advertising festival in Portorož, Kodak hosts its own special showcase, known as the Kodak Drum. This year it will be held on Wednesday 7th October from midday in the Emerald Hall where you will be able to see three winning commercials each from Hungary, Poland, the UK, the...
"Green Magazine TV" produced by Worldwide Digital Communications, is a new television series featuring ecology and energy conscious companies and organizations. This series will showcase some of the newest and "greenest" technologies being utilized, and is scheduled to be aired as paid...
Visible Measures, the independent third-party measurement firm for Internet video publishers, advertisers, and viral marketers, today announced that Tom Brennan, formerly co-founder, CFO, and Vice President of Strategic Alliances at OpenAir...
State broadcaster Czech Television, already home to six Quantel eQ finishing systems in its award-winning graphics department, has purchased two...
Ogilvy Advertising is delighted to announce the appointment of Hugh Baillie and Rachel Hatton respectively as its new Chief Executive and Planning Director. Hatton will also lead the planning discipline across the Ogilvy Group in the UK.
Baillie (BBH's group business director) and Hatton...
AEC Software, developers of project management software, announced today that Starz Animation Toronto, Canada's leading digital animation studio, relied on FastTrack Schedule to develop top-level pre-production schedules and "what-if" scenarios during production of Focus Features' animated...
Screen Actors Guild (SAG) and the American Federation of Television and Radio Artists (AFTRA) today announced they have reached tentative agreements with video game companies on new contracts. The agreements -- which become effective upon ratification and remain in full force until March 30,...
The Carolina Hurricanes have a hot new ad campaign to usher in the 2009-10 season. Fans can look forward to high-drama footage in ultra slow motion thanks to the Phantom HD high-speed digital camera used to shoot the dozens of spots that will air...
CRASH+SUES, the award-winning full-service postproduction company, is responding to an influx of independent film and documentary work with the launch of a sister company, CS Films. The new division, headed up by producer Amanda Burgland, is structured to meet the specific needs of the growing...
Interpublic Group (NYSE: IPG) announced today that it will be aligning its Deutsch agency with Lowe Worldwide. Deutsch will become the North American hub of the Lowe & Partners global network, assuming management oversight of Lowe operations in North America, including Lowe New York, Lowe...
Screen Actors Guild announced that it has declared October "Diversity Awareness Month." For decades, SAG has been a leader in advocating diverse hiring of underrepresented groups, including ethnic minorities, women, seniors, LGBT actors and performers with disabilities in the entertainment...
In the wake of a successful eighteen-month partnership designed to launch Gonzoft Television Animation's live animation software in the U.S., FlickerLab and Gonzoft have agreed to merge. The new company will operate from both New York and Copenhagen.
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Mechanism Digital's Directive: Make dogs talk! . . . to promote the upcoming 101 Dalmatians Broadway musical. Timeline: Three days.
In order to accomplish the task, Mechanism Digital adapted some unconventional visual effects techniques and simplified a typically complex workflow....
The Adobe Foundation and The Black Eyed Peas Peapod Foundation unveiled a new public service announcement called, "Plant Inspiration." The PSA raises awareness of the Adobe Youth Voices, a non-profit that stresses the power of technology to engage middle- and high school–age youth. Adobe Youth...