SPW Releases
In its 4th annual Super Bowl Search Marketing Scorecard, Reprise Media predicts that more advertisers than ever before will get in the game with a truly integrated multi-channel advertising campaign.
The Search Marketing Scorecard ranks Super Bowl advertisers based on the level of...
Eyeblaster, the independent global leader in integrated digital marketing services, has released a rich media ad development tool to allow digital agencies to focus on creativity and build complex ads without writing one line of code or spending extra hours on mock ups.
Working directly...
Media Services, an entertainment industry payroll and software leader, today announced the acquisition of CompanyMOVE ShowPlanner. The scheduling software program designed for film, TV, and commercial productions will now be sold exclusively under the...
AOL announced today Budweiser's Rocky commercial was the top ranked Super Bowl XLII commercial as chosen by viewers in the 6th Annual AOL Super Sunday Ad Poll, http://aol.com/superbowlads, in the 12 hours following the game. The poll, sponsored by...
The Brand Establishment, the only national organization that certifies brand development experts, announced today that eight agency principals have completed the rigorous graduate-level course and lab work leading to the designation of Certified Brand Strategist (CBS).
"The certification...
Buster, a conceptual design studio that specializes in motion graphics for the advertising and broadcasting industries, was retained to develop and design the "look and feel" of Discovery Communications' new "Investigation Discovery" (ID) cable TV network, formerly the Discovery Times Channel....
Thought Equity Motion today announces the introduction of its new Storyline Collection, a content solution produced by advertising agency veterans that speeds the creation of online video advertising. The Collection is a radically different approach to content creation and lowers the most...
The Nielsen Company today announced it will measure U.S. consumer preferences of the 2008 Super Bowl ads from its first social network platform, HeyNielsen.com, a site geared to highly engaged entertainment enthusiasts. Hundreds of consumers from the volunteer panel will rate the 2008 Super...
Showtime Networks is taking its 2008 Primetime Emmy campaign online in a modern approach which provides members of the Academy of Television Arts and Sciences (ATAS) an efficient and eco-friendly option to screen eligible programming for awards consideration. Working with Internet TV leader...
The Giants and Patriots weren't the only teams who performed on Super Bowl Sunday. Major consumer brands and national retailers put on their game faces in an attempted to connect with customers through game day advertising spots that directed consumers online during the NFL's biggest game....
With hoops season underway, Tom, Dick & Harry produced a multi media branding campaign to promote the Big Ten Network's Big Ten men's basketball schedule. The effort includes print, online, radio and television advertising. Twelve TV commercials...
Beard Boy Productions has been selected to write and produce animated video content for a new educational astronomy device called mySKY.
The product, a handheld, futuristic, ray-gun-like gadget created by Meade Instruments, uses GPS and inclination-detection technology to enable the user...
Media agency Starcom USA, behavioral targeting network Tacoda, and digital consumer insight company comScore collaborated on a research study whose results call into question click-through rates as a primary source of accountability for Internet display advertising aimed at brand-building....
Spot Runner, the first Internet-based ad agency, announced today that it has acquired GlobeShooter, a network of more than 1,200 independent filmmakers, professional videographers, photographers, producers and production companies throughout the U.S. The services of GlobeShooter, which will be...
"Waaaay Better Than Fast Food." That's how Wendy's® (NYSE: WEN) is positioned in a new food-centric advertising campaign set to debut on national television in the U.S. next week.
The advertising campaign, unveiled today at Wendy's National Convention in Orlando, features lingering,...
TiVo Inc.(NASDAQ: TIVO), the creator and a leader in advertising solutions and television services for digital video recorders (DVRs), announced today that CBS Corporation, the number one most watched television network in primetime and a recognized leader in television research, has entered...
Final Draft, Inc., publisher of Final Draft®, the #1-selling scriptwriting software, announces the launch of its 9th Annual Big Break International Screenwriting Contest which opened February 1st and closes June 15. This year, Big Break has partnered with CineStory, a non-profit organization...
This spring the 17th annual Aspen Shortsfest celebrates award-winning films and filmmakers from around the world April 2 - 6, 2008. Before an epic season for winter sports draws to a close, this premiere short film and video festival will present its esteemed International Competition and other...
While most company execs would celebrate a banner year and the launch of a new company by buying a new car or going on vacation, Merrick, president and creative director of Lakonic Partners and Tangible Worldwide, did something a little different: he got a tattoo — of a second head — on his neck...
Fletcher Camera & Lenses, a premier rental provider of motion picture cameras, announces its expansion into Louisiana this summer.
Scheduled for a July opening, the 6,000 square-foot camera facility will be located in the Elmwood/Jefferson Parish region of New Orleans. This new...