SPW Releases
Beard Boy Productions has been selected to write and produce animated video content for a new educational astronomy device called mySKY.
The product, a handheld, futuristic, ray-gun-like gadget created by Meade Instruments, uses GPS and inclination-detection technology to enable the user...
Media agency Starcom USA, behavioral targeting network Tacoda, and digital consumer insight company comScore collaborated on a research study whose results call into question click-through rates as a primary source of accountability for Internet display advertising aimed at brand-building....
Spot Runner, the first Internet-based ad agency, announced today that it has acquired GlobeShooter, a network of more than 1,200 independent filmmakers, professional videographers, photographers, producers and production companies throughout the U.S. The services of GlobeShooter, which will be...
"Waaaay Better Than Fast Food." That's how Wendy's® (NYSE: WEN) is positioned in a new food-centric advertising campaign set to debut on national television in the U.S. next week.
The advertising campaign, unveiled today at Wendy's National Convention in Orlando, features lingering,...
TiVo Inc.(NASDAQ: TIVO), the creator and a leader in advertising solutions and television services for digital video recorders (DVRs), announced today that CBS Corporation, the number one most watched television network in primetime and a recognized leader in television research, has entered...
ExtendMedia Corporation, a provider of digital content services software, successfully launched phase one of NBC Direct, NBC.com's new online video service. The latest version of ExtendMedia OpenCASE™ powers the complete delivery of NBC's free, ad-supported television programming downloads, and...
Marking the 60th Anniversary of their annual awards, the Writers Guild of America, West (WGAW) and the Writers Guild of America, East (WGAE) have announced the winners of the 2008 Writers Guild Awards for outstanding achievement in writing for screen, television, documentary, radio, promotion,...
As new solutions for bringing online video to the TV flourish, ABI Research believes that rental, download to own and subscription models will all see significant traction. However, the greatest number of downloads will be through rental, in particular for online movie rentals. Overall online...
While independent ad agencies globally are taking predictions of a possible U.S. recession and the subsequent turmoil in global financial markets in stride, some agencies, including many in the U.S., have started making changes to their 2008 plans, according to an ICOM Global Survey.
Calm...
What were celebrities talking about on the red carpet at last night's Screen Actors Guild Awards? It wasn't just gossip and couture. The buzz was about the writers' strike. To gain a better understanding of consumers' media habits and attitudes as a result of the strike, Carat fielded an online...
Getty Images, Inc. (NYSE:GYI), the world's leading creator and distributor of visual content and other digital media, today reported results for the fourth quarter and full year ended December 31, 2007.
Quarterly Highlights
-- Revenue increased 7 percent over the fourth quarter of...
Omnicom Group Inc. agencies won six of the top 10 spots in this year's USA Today Super Bowl Ad Meter and 15 of the 19 Ad Meter All-Stars rankings, including first and second place.
Super Bowl XLII also was the 15th Super Bowl since 1989 where Omnicom companies created the No. 1 commercial...
The GSM Association (GSMA) today announced that it is partnering with Mofilm to present a short film showcase for mobile phones, including cutting-edge new films from world-leading film festivals and content providers, at the Mobile World Congress this week here.
MofilmThe partnership...
Avid Technology, Inc. (Nasdaq: AVID) today announced that it is collaborating with Digital Content Producer to launch "The Perfect Pitch" contest – a competition that challenges participants to submit a video of a compelling 60-second pitch detailing...
While the media environment is evolving rapidly, television continues to be the dominant medium used by the American public. TV advertising is therefore still a core component of most major public service campaigns, on topics such as childhood obesity, drunk driving, or cancer prevention. To...
ACM SIGGRAPH announced a final reminder for the entry deadline of 30 January for jury content to be considered for the 2008 Computer Animation Festival. This deadline represents the date that online entry forms must be submitted. The deadline for material upload is 27 February.
In order...
Avid Technology, Inc. (Nasdaq: AVID) today reported revenue of $258.5 million for the three-month period ended December 31, 2007, compared to $239.0 million for the same period in 2006. GAAP net income for the quarter was $3.9 million, or $.09 per diluted share, compared to a GAAP net loss of $...
This spring the 17th annual Aspen Shortsfest celebrates award-winning films and filmmakers from around the world April 2 - 6, 2008. Before an epic season for winter sports draws to a close, this premiere short film and video festival will present its esteemed International Competition and other...
While most company execs would celebrate a banner year and the launch of a new company by buying a new car or going on vacation, Merrick, president and creative director of Lakonic Partners and Tangible Worldwide, did something a little different: he got a tattoo — of a second head — on his neck...
Fletcher Camera & Lenses, a premier rental provider of motion picture cameras, announces its expansion into Louisiana this summer.
Scheduled for a July opening, the 6,000 square-foot camera facility will be located in the Elmwood/Jefferson Parish region of New Orleans. This new...