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Los Angeles-based branded content studio HOUND has teamed up with visual artist management company Maavven for commercial representation of their diverse slate of artists. The Maavven roster includes visual artists working across all mediums, including products, design, experiences, storytelling and music.

Click HERE to view Maavven artists’ work on the HOUND site.

“Every industry is being forced to think outside the box, and advertising is shifting to where brands are poised to be content providers. Working directly with artists really allows me to not worry about the formula and just focus on the talent,” notes Maavven founder Coleen Haynes. “I’ve worked with HOUND EP Missy Galanida before and she has the experience and industry knowledge to bring our artists to the commercial world.”

“Coleen has a distinct eye for creative talent and has really created something special with Maavven by really focusing on the artists,” adds HOUND Executive Producer/Partner Missy Galanida. “We are looking forward to giving brands the opportunity to work with Maavven artists on a wide range of nontraditional projects.”

Haynes spent over a decade in commercial production, serving as Executive Producer for HSI Productions and Black Dog Films before launching Maavven in 2014. She brings an artist-centric approach to the creative management shop, focusing on connecting talent across all styles and mediums with dynamic ideas and creativity for all applications. HOUND will allow Haynes’ artists to segue into the commercial space, connecting their diverse talents and authentic approach to nontraditional creative projects for brands.