Online and Mobile video
Advertisers using innovative digital branding vehicles co-developed with Clear Channel Radio are enjoying significantly increased levels of consumer engagement, the company announced today.
Long form video is forecasted to be the driving factor in the growth of digital video advertising over the next five years.
Today at the IAB MIXX Conference and Expo, Adobe Systems Incorporated (Nasdaq:ADBE) announced the availability of Adobe® Flash® Platform Services for Distribution, a new service that enables advertisers and content publishers to promote, measure and monetize applications across social networks, d
Paramount Digital Entertainment today announced Mountain Dew as a collaborator on "Circle of 8," an original interactive thriller produced by Milchan/Van Eyssen.
With barely enough time to "flush away" the afterglow of the national success of runpee (http://www.runpee.com/), which advises moviegoers when to "make a potty break" during the boring moments within a feature film, mobile device users everywhere can next tur
Under Armour (NYSE:UA) and Icontent have co-produced a unique new two-spot campaign call
Just when America truly needs a hero, two network television comedy marketing executives have come to the rescue.
In a webinar presentation to leading global media and technology companies, Strategy Analytics' digital media analyst, Martin Olausson, predicted that the global paid online video segment will reach $3.8 billion in 2009, and exceed the free online video segment, which is expected to reach $3.5 bi
A five-second pre-roll combined with a ten-second lower 1/3 ad unit takes top prize as both the most effective and the most audience-friendly ad product for short-form online video, according to "Project Inform," a new study unveiled today by MTV Networks.
YouTube™ today announced a collaboration with the Sundance Institute and American Honda to showcase in-depth, behind-the-scenes footage of the Sundance Institute Directors Lab in the YouTube Screening Room (www.youtube.com/ytscreeningroom).