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Short Takes for August 2019
- Friday, Aug. 9, 2019
PSA ADVOCATES WARNING LABELS ON AMMO BOXES
Could graphic health warnings on boxes of ammunition help reduce gun violence in America? That’s the proposition of a campaign launched by a lineup of advertising professionals and backed by a coalition of doctors, veterans, survivors and public health researchers. Creative directors Oriel Davis-Lyons and Gustavo Dorietto teamed up to leverage their talents, typically dedicated toward client work at Droga5, to create a provocative PSA that aims to raise awareness and ultimately spark change for the nation’s gun violence epidemic.
Directed by Simon Burrill and produced by visual effects company Method Studios, the film shows rows of bullets falling like bodies as soundbites chronicle the shocking ways gun violence destroys communities and families every day. The short urges viewers to take action by contacting their local representative, available through a microsite listed at the end of the film. With the backing of This Is Our Lane, Doctors Demand Action, Survivors Lead and Veterans For Gun Reform, Davis-Lyons hopes that by demonstrating a public interest in the idea of graphic warning labels on ammo boxes, the campaign could be the start of a journey towards trials at a state level.
NEW YORK LAUNCHES DIVERSITY JOB TRAINING FUND
New York is establishing the Empire State Entertainment Diversity Job Training Development Fund. Productions participating in the New York State Film Production and Postproduction Tax Credit Programs will see a small reduction in their tax credits that will be diverted into a fund for job training and workforce development across the entertainment industry. The fund was passed as part of an end-of-session comprehensive capital spending bill and will initially provide $1.05 million per year.
“New York’s strength is in its diversity, and we are always looking for ways to enhance it,” Governor Andrew M. Cuomo said. “This first-in-the-nation program will provide new resources to propel us toward becoming the most inclusive entertainment industry in the country, while continuing to produce amazing film and TV productions.”
The fund will ensure that the jobs related to the growth of New York’s entertainment industry are filled by New Yorkers who represent the diverse nature of New York State. The legislation charges Empire State Development (ESD) with creating regulations for the fund and administrating grants to create the program. ESD will solicit input and suggestions from the film industry, educational community and the public to determine the needs of jobs in the industry and ways to make the program most impactful.
PEOPLE ON THE MOVE....
Chicago-based editorial and post company The Colonie has added motion designer and 3D artist Ashley Lee to its staff. She comes over after a two-year stint at We Are Unlimited where she animated and crafted motion design content tailored to a variety of platforms. Lee recently created a social media package for Facebook as well as social media spots for Burrell clients Toyota Corolla and McDonald’s.....Stacy Fuller has been named SVP, head of integrated marketing solutions at Refinery29 in NY. She will spearhead Refinery29’s branded content and strategy division, while also leading the company’s media team. Fuller is a veteran marketer with 20 years of experience, having worked at R/GA NY, Translation NY, BrandBuzz NY, Deutsch LA and Rapp Collins Chicago. Most recently, she was a consultant and worked with brands such as Universal Music Group, SiriusXM, and Bobbi Brown Cosmetics. Prior, Fuller held several positions at Havas and its content agency, Cake.....