POV (Perspective)
Displaying 131 - 140 of 442
Friday, Jan. 21, 2011
Putting CES Into Perspective
As chief technology catalyst, North America, for McCann Worldgroup , Lori H. Schwartz is charged with focusing on partnerships and innovation, working to understand different technologies, how they're enabling opportunities to connect with consumers, how those technologies are involved in content,...
Friday, Dec. 17, 2010
Mad Man Don Draper In The Age of Twitter
I find it fascinating how the TV series Mad Men realistically depicts agency life and the careers of creative people. Even though the series is set in 1960s Manhattan, it mirrors how the ad industry operates today. When I saw the episode in which Don Draper's firm lost its biggest client, Lucky...
Tuesday, Nov. 30, 2010
Take One: Then & Now
It is my great pleasure to welcome you to our 50th Anniversary SHOOT >e.dition. Our special Anniversary print issue will be in readers' hands by the end of this week. Most of you know that the publication launched in December 1960 as Back Stage , a newspaper covering the theater and commercial...
Tuesday, Nov. 30, 2010
Turning 50
I remember SHOOT's 40th anniversary as clearly as if it was 10 years ago. At the time, I wrote a little "tribute" in these pages imagining, instead, that it was the magazine's 60th anniversary, and the year was 2020. Complimenting the publication on its longevity, I noted that there was no longer a...
Tuesday, Nov. 30, 2010
Bidding Now and Then
It was always a panic at the end of the day, cutting together 16mm sample reels before the FedEx guy came at 4 p.m. If we missed that deadline, someone would have to drive to the airport by 9 p.m. to get the package on the red-eye to New York for next day delivery. I'm sure in the panic a few spots...
Friday, Oct. 29, 2010
POV: A Guide To Matching The Right Song To Your Brand Message
In today's advertising business, it is commonplace for brands to incorporate songs into their ad campaigns. In the past, countless brands developed jingles, which, in and of themselves were quite often highly memorable, but weren't fully realized songs. Now, while jingles are still widely used, a...
Friday, Oct. 22, 2010
Tech Talk: Firsthand Experiences With Technology
The Alexa from ARRI has had a lot of us hanging in anticipation. The commercial production company Backyard in Venice, Calif., was one of the first to put the Alexa through its paces on a Humana spot titled "Grandparents" for agency RAPP and directed by Chace Strickland. Shot on location in Los...
Friday, Oct. 15, 2010
POV: By Anghel Decca
A young and talented CG artist recently asked me, "How do you light a car?" We were on a busy set and we were about to roll. I had a few seconds to answer so I said, "It would take a lot of time to cover the subject, but here's the basic principle. First, I light the world around the car, then I...
Friday, Sep. 24, 2010
POV
Our 8/20 lead story surveyed a mix of ad agency people who were asked to assess how 2010 has gone thus far. We recently received an additional response from Russ Lidstone, CEO of Euro RSCG , London. Asked how his agency has had to change or adapt this year from a business standpoint and/or...
Wednesday, Sep. 1, 2010
POV: The Evolution Of Post Houses
Go interactive. I've made it my mantra these days, and it should be yours, too. I really took notice several years ago when full-motion video infiltrated rich media banners. It was pretty amazing -- ad units were expanding like mini TVs with endless possibilities of games, functionality and multi-...