Tuesday, September 25, 2018
You are here:

The Best Work You May Never See: Director Jason Van Bruggen, Camp Pacific Show Human Impact Of Wildfires

By

Robert Goldrich
Wednesday, Sep. 12, 2018

524 views

Log in or register now!

To capture the human impact of British Columbia’s wildfires, this campaign focuses on capturing the collective memories British Columbians share in BC’s forests and how easily a wildfire can take those experiences away. In this Government of British Columbia PSA directed by Jason Van Bruggen of production house Suneeva for Vancouver, B.C.-based agency Camp Pacific, each memory is represented by a large-scale photograph that seamlessly blends into the forest behind it, which highlights the connection we have to our forests and the importance of protecting them.

In 2017, wildfires destroyed over a million hectares of forests in BC, making it the worst wildfire season in the province’s history. The BC Wildfire Service responded to over 1,300 wildfires — one-third of those fires were found to be human caused. This campaign set out to change that statistic by reminding people to be safe with campfires and cigarettes in BC’s forests.

Credits

Client Government of British Columbia Agency Camp Pacific Josh Fehr, executive creative director; Todd Takahashi, art director/associate creative director; Luke Devlin, sr. copywriter; Ann Rubenstein, producer; Catherine Piercey, strategist; Peter Bolt, general manager. Production Suneeva Jason Van Bruggen, director. Editorial Umbrella Post Color Silver Lining Productions Audio Wave Productions. Photography Bill Hawley, Robin O’Neill, Jason Van Bruggen

Category of ScreenWork: 
Media Type: 

560x349

<iframe width="560" height="349" src="https://www.shootonline.com/embed/77706/560x349" frameborder="0" allowfullscreen></iframe>
 

640x390

<iframe width="640" height="390" src="https://www.shootonline.com/embed/77706/640x390" frameborder="0" allowfullscreen></iframe>
 

853x510

<iframe width="853" height="510" src="https://www.shootonline.com/embed/77706/853x510" frameborder="0" allowfullscreen></iframe>
 

1280x750

<iframe width="1280" height="750" src="https://www.shootonline.com/embed/77706/1280x750" frameborder="0" allowfullscreen></iframe>
Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Tuesday, Sep. 25, 2018

Production company Durable Goods has signed director David Falossi II for...

Tuesday, Sep. 25, 2018

Saatchi & Saatchi London has hired Guillermo Vega, the former ECD of...

Tuesday, Sep. 25, 2018

Production house m ss ng p eces has brought L.A.-based comedy directing...

Monday, Sep. 24, 2018

Robert Greenblatt, who has run NBC's entertainment division for nearly...

Monday, Sep. 24, 2018

Production company Superprime has added filmmaker Yorgos Lanthimos to its...

Monday, Sep. 24, 2018

After spearheading an epic, 18-hour documentary on the Vietnam War,...

Recent SPW Releases

Tuesday, Sep. 25, 2018

Eastman Kodak Company and Kodak Alaris announced today the availability of...

Tuesday, Sep. 25, 2018

Today, the American Film Institute (AFI) announced that the 32nd edition...

Tuesday, Sep. 25, 2018

The American Society of Cinematographers (ASC) is now taking submissions...

Tuesday, Sep. 25, 2018

Sigma today announced five new Sigma Global Vision lenses shown for the...

Monday, Sep. 25, 2017

321 the Agency announced today it was named one of 50 statewide companies...

Monday, Sep. 24, 2018

Carbon collaborated with integrated agency Golin to create a fully-...

MySHOOT Profiles

Hari Sama
Director

Director

Director

Cinematographer
Blair Hayes
Director

MySHOOT Company Profiles

Top