• Tuesday, Jun. 4, 2024
David Brickel joins Sibling Rivalry as managing director/EP
David Brickel
NEW YORK & LOS ANGELES -- 

David Brickel has joined Sibling Rivalry--the hybrid brand studio and production company--as managing director/executive producer.

Now based in New York, Brickel previously worked in L.A., most recently as managing director at Stept Studios. Brickel was brought in to help that studio expand its commercial arm; winning jobs, retaining existing directors, bringing in new talent, and helping in part as the company tripled in size during his years there.

Brickel has long admired Sibling Rivalry partner and head of films Darren Foldes’ work, and the pair quickly hit it off. “He made it really clear that he was looking for a teammate, and that he wanted another like-minded individual to help raise things to a new level,” said Brickel. “I really respect what he’s accomplished and I’m also extremely excited by the potential we’re sitting on at Sibling.”

Brickel further noted, “Sibling has created an environment where every voice can be heard, and you’re able to move mountains that way. I also knew that in today’s landscape you can’t just be a single faceted company. With Sibling Rivalry, the brand studio and film sides work so well together.”

Brickel had initially studied engineering, before being invited to make a feature film over a summer in his hometown in New Jersey. “That was my first introduction to producing,” he recalled. “I went on to work on set all summer long in a number of capacities, and ended up helping manage the postproduction process. I threw myself into the deep end and learned an immense amount of information quickly.”

From there he moved to Boston, working on three more feature films over the following six months. He then began making and producing local commercials, before moving to Brooklyn to jumpstart a new production company (Voyager), where Brickel spent five years as head of production and then managing partner before parting ways. “We were just fearless: we were in our early 20s and didn’t know what we didn’t know,” he said. “I surrounded myself with the most talented producers I could get a coffee with or hire and that became my foundation in this industry.”

Foldes said, “It is incredibly satisfying to find new voices, bring them to market, punch above your perceived weight and then go on to absolutely crush the creative by listening intently, collaborating and pouring your last drop into craft. Those have been the highest highs in my career; and I know me and David share the DNA and drive it takes to consistently deliver upon that mantra.”

He added that Brickel’s role will be focused on making processes more effective and streamlined; and that his knowledge and experience, coupled with his “empathetic, caring and sharing personality means he can develop our roster and in-house team, which is a hugely valuable and unsung part of his role.”

  • Tuesday, Jun. 4, 2024
Barbarian appoints Jeff Blackman as managing director 
Jeff Blackman
NEW YORK -- 

Digital experience agency Barbarian has appointed Jeff Blackman to serve as its managing director. Most recently a partner at AI product innovation company d2.ai, Blackman brings over 20 years of experience in leading digital transformation, emerging technology, innovation, customer experience and digital marketing for Fortune 500s and start-ups alike, including his time at agencies Havas and Publicis. 

Blackman will report directly to Barbarian CEO Joe Maglio (who also serves as the president of Cheil North America and CEO of McKinney). Blackman will be responsible for agency transformation, building new emerging technology capabilities and company growth.

The industry is approaching a new era of disruption and innovation, and Blackman sees this as an opportunity for Barbarian to lead in the digital space. Alongside the present need for digital agencies to evolve with technology, Blackman also recognizes the need to shift the agency mindset around the value they bring to clients, from viewing work as temporary projects with a start and end date to treating their work as a digital product designed to experiment, evolve and scale. 

Blackman will prioritize growth for existing clients, new business development and foster a collaborative, future-focused culture. He plans to expand the core of Barbarian’s work at the intersection of design, content, tech and data, while leading the development of new capabilities and solutions to address the expanding needs of the modern brand experience--all in service of bringing incremental value to brands and propelling their growth.

“As a venerable agency with such strong DNA, Barbarian is really well equipped to thrive as a leader in this new era of  experience, emerging technology and AI,” said Blackman. “Ultimately, we’re in the business of helping our clients forge stronger connections with their consumers in the digital space, and that relationship is even more important and complex as culture and technology evolve. I’m looking forward to playing a role in pushing the agency further and expanding our capabilities to deliver even more innovative solutions to our clients” 

Blackman’s appointment signals a transformative period of new leadership and direction for the agency as it comes on the heels of Maglio’s CEO appointment in March and Jo Hayes’ promotion to executive director of strategy in May. 

  • Tuesday, Jun. 4, 2024
Cutters Detroit lands Christina Anderson as executive producer
Christina Anderson
DETROIT -- 

Christina Anderson has joined Cutters Detroit as executive producer. The announcement was made by Cutters Studios president/managing director Craig Duncan and Cutters Detroit managing editor Louis Lyne.

Anderson joins Cutters from McCann Detroit where she served as integrated art producer. Honing her expertise in showcasing artistic prowess, mentoring others, and connecting with diverse and colorful people as part of McCann Worldgroup, Anderson turned out notable work including sourcing the perfect photographer and producing the inaugural photo shoot for Lockheed Martin’s global brand campaign. Working alongside exceptional creatives and clients, Anderson while at the agency leveraged all her passions, which include vast experience as a freelance photographer, writer, and illustrator.

The almost 13 years Anderson spent with M.A.C. Cosmetics has also proven incredibly impactful. Starting there at the ground level, she ultimately rose to the position of creative business manager.

“Christina is a complete breath of fresh air,” began Lyne on behalf of his Cutters Studios colleagues, many of whom have directly collaborated with Anderson over the years. “As we forge ahead in an entirely new landscape with new working models, Christina became our hands-down choice. Her out-of-the-box approach is a perfect fit--not to mention her brilliant sense of humor, and her ability to find fun in adversity.”

Anderson noted that she worked often with the Cutters Studios family of companies over the years, including Cutters, Another Country and Flavor where she witnessed a “blend of professionalism, personal touch and fun,” which drew her in to join the team “as those are pillars that are innate in my own career experience.”

  • Friday, May. 31, 2024
Executive producer Bernadette Spear joins Good Times 
Bernadette Spear
LOS ANGELES -- 

Commercial production company Good Times has brought Bernadette Spear on board as executive producer. Spear has two decades of production experience on different sides of the business.  Her direct work with brands spans Upwork, Oculus VR, Facebook, and Nike. And she has worked at advertising agencies and production companies 72andSunny, B-Reel, Droga5, Havas, m ss ng p eces, and Wieden+Kennedy, among others.

“Few people truly grasp the full cycle of production like Bernadette. She’s curious, engaged, and easy to talk to, about work and in general. We’re lucky to have her as a friend and now a colleague,” shared Eric McCasline, Good Times executive producer and co-founder.

“Bernadette fits in perfectly; we haven’t let off the gas since launch and she’s jumped right in without skipping a beat. Her ambition only magnifies our own,” added Corwin Carroll, Good Times executive producer and co-founder. 

While at Upwork, Spear helped build and run the company’s internal creative team. During her time there, she oversaw the company’s rebrand and production for the award-winning “This Is How We Work Now” campaign. Spear’s other notable credits throughout her career include the production of the viral Old Spice “Responses,” one of the fastest growing and most popular interactive campaigns in modern advertising. It was produced via Don’t Act Big, the internal Wieden+Kennedy entity that was established by Spear. She also produced the “Give Your Heart” interactive experience highlighting the importance of organ donation, part of the Cannes Grand Prix-winning campaign for branded narrative film “Corazón--Presented by Montefiore.” 

“When I saw what Eric and Corwin are building at Good Times, I jumped at the chance to bring my deep brand and agency experience to the table. They are excellent producers and super nice people. Doing great work is what drives me,” said Spear. “We have ambitious plans and I look forward to all that we’ll accomplish together.”

Launched in October 2023, Good Times has a quickly growing client roster that includes Southwest Airlines, Milk, and Samsonite. The L.A.-based Spear will work closely with McCasline and Carroll on further expanding the company’s scope of projects and supporting talent.

  • Friday, May. 24, 2024
Bo Bishop joins Sibling Rivalry as executive director of creative strategy
Bo Bishop
NEW YORK & LOS ANGELES -- 

Sibling Rivalry has appointed Bo Bishop as its executive director of creative strategy. Bishop will apply his extensive experience and industry knowledge to help activate strategic insights and creative writing across Sibling Rivalry. 

Describing himself as “a creator who thinks strategically,” Bishop will join Sibling Rivalry’s strategy director, Kari Andrusko, as the company continues to increase opportunities for its partners to work together from the earliest stages to successful implementation. 

Bishop has led foundational brand strategy, voice, and campaign efforts for Apple, Marvel, CBRE, The New York Rangers, Disney, and Warner Bros. Discovery, among many others. 

Bishop said, “My role is less about implementing a rigid proprietary process and more about harnessing the magic of human, creative ingenuity to help people emotionally and practically connect with brands. Sibling Rivalry, where strategy has long been integrated into every project from the outset, is uniquely positioned to facilitate this interplay and make the journey from strategy to creative to production as seamless as possible.”

Lauren Hartstone, partner and executive creative director, Sibling Rivalry, said, “Collaborating with Bo is inspiring and fun. Not only is he incredibly adept at uncovering those elusive hidden truths, like a needle in a haystack, but he articulates his strategy with unmatched simplicity and precision. Because even after all that rigor, he shares our belief that smart work doesn’t have to be complicated. In fact, it should look and feel easy.

“He elevates Sibling’s work at a foundational level, and I can already see the positive impact he is having on our creative process and our client partnerships,” Hartstone added.

Bishop joins from Trollbäck+Company where he spent nearly five years as executive director, creative strategy. Bishop began his career specializing in narrative fiction, screenwriting, and filmmaking. While attending Columbia University for his MFA, a chance encounter with an art director at branding agency loyalkaspar led to his introduction to the world of branding. Under the mentorship of renowned entertainment strategist Lee Hunt, Bishop honed his craft to become director of strategy and creative director at loyalkaspar, bridging the gap between brand strategy and creative activation via his creative writing. After a decade at loyalkaspar, Bishop spent several years as a freelance brand strategist. 

  • Thursday, May. 16, 2024
Paul Muhlbach joins SixTwentySix as EP and sr. brand partner
Paul Muhlbach
LOS ANGELES -- 

SixTwentySix, the creative studio helmed by co-founders Austin Barbera and Jake Krask, has appointed Paul Muhlbach as executive producer and sr. brand partner. With over four years of experience at Stept Studios and a rich career history including roles at Crispin Porter+Bogusky, Stink Studios, and B-Reel, Muhlbach brings a depth of expertise to his new role.

Throughout his career, Muhlbach has been instrumental in driving global campaigns for high-profile brands and entertainment partners. His strategic insights and creative prowess have earned him accolades including Shorty, Clio, and Webby Awards for brands such as Jose Cuervo, PayPal, and WeTransfer.

In a joint statement, partner and EP Barbera, and partner/managing director Krask shared, “Paul’s extensive expertise and nuanced understanding of brand dynamics position him as a pivotal asset to SixTwentySix’s growth. His proven track record of driving groundbreaking stories and fostering innovative collaborations aligns perfectly with our vision to create content that doesn’t just capture attention, but profoundly impacts culture.”

Muhlbach remarked, “Watching SixTwentySix grow into the powerhouse creative studio they’ve become has been an incredible ride. After meeting with Austin and Jake, I had zero doubts about the company’s vision and passion for creating culturally relevant work that makes waves.”

Recently, SixTwentySix has collaborated on projects with notables such as Edmunds, Pathwater, Angel’s Envy, and eBay to name only a few as well as top artists including Lil Nas X and Megan Thee Stallion. The studio has also garnered acclaim and recognition this year including becoming an honoree at the Webby Awards, receiving multiple Telly Award People’s Telly noms, and nods at the Berlin VMAs, including for Best Production Company.

  • Thursday, May. 16, 2024
Brittni Hutchins promoted to associate partner, managing director at Venables Bell + Partners
Brittni Hutchins
SAN FRANCISCO -- 

Venables Bell + Partners (VB+P) has promoted Brittni Hutchins to associate partner, managing director. In this new role, she’ll continue to drive growth initiatives, oversee client partnerships, support the company’s commitment to creative excellence, and oversee agency marketing efforts. Hutchins will also play a key role in championing VB+P’s guiding principle of “do right by people” (clients, consumers, and employees) in all facets of its business and processes. Hutchins previously held the post of associate partner, chief growth officer. 

“We want more of what Brittni does best: she drives our work to have the greatest possible impact for our clients,” said Paul Venables, VB+P founder and chairman. “In her new role as managing director, Brittni will be deeply involved in everything we do as she leads our people, partners with our clients, and shapes and markets our offerings. Brittni having more influence on more aspects of our business means only good things for VB+P and our clients.”

Hutchins initially worked with VB+P earlier in her career as a brand team leader and returned in 2021 as the agency’s head of growth and marketing. In early 2023, she was promoted to associate partner, chief growth officer. She made a tremendous impact in both of these roles, first working with agency leadership to overhaul the company’s growth strategies and then subsequently securing 17 new partnerships with established and emerging brands, including Girl Scouts of the USA, AG1, Bob Evans Farms, Affirm, Opendoor, Peelz, Bay Alarm, Chrome Industries, and PepsiCo brand Off The Eaten Path.

Hutchins has also heavily influenced the agency’s work by spearheading creative initiatives and partnerships that aim to positively affect critical cultural issues and challenges today, including reproductive rights, book bans across the U.S., hate incidents against the AAPI community, and LGBTQIA+ mental health. In her free time, Brittni also founded “Women That Fight (WTF),” a collective of senior women in advertising compelled to take action on current pressing issues facing women. 

  • Tuesday, May. 14, 2024
Rosenthal returns to Formosa Group; Dubin appointed divisional COO
Robert Rosenthal
LOS ANGELES -- 

Formosa Group, a division of Streamland Media, known as an industry leader and creative innovator in postproduction sound, has announced additions to its leadership team, including the return of Formosa Group founder Robert Rosenthal as president and the appointment of Matt Dubin as divisional chief operations officer.

Rosenthal established Formosa Group after a long career in entertainment.  “The company was conceived as a singular destination for artists to render their inspiring work within a collaborative and supportive home,” said Rosenthal.  “Based upon our incredibly talented artists and our dedicated and dynamic leadership team, Formosa Group has established a distinctive environment to best serve content creator’s ideas and attract incredible talent. I am anxious to return to the people I cherish and the company I revere.  As we embrace new ideas within an evolving industry, being part of Streamland Media provides opportunities for enhanced future success.  Of course, my sabbatical return would not be possible without those who admirably carried on, in particular Matt Dubin, whose steadfast commitment and impressive stewardship under extraordinary circumstances was exceptional.”  

Dubin, a part of the executive leadership team at Formosa Group since its inception in 2013, has played an integral role in its growth and success. For the past year, he served as executive vice president, leading the company globally through the turbulence of the WGA and SAG strikes. His diverse career includes technical and leadership roles in several post-production facilities. 

Dubin noted, “Over the last decade, we have proven the value of our craft, the power of our artistry and the effectiveness of our leadership and workforce.  Over the past year, it has been my privilege to guide this incredible company buoyed by the overwhelming support I received from within.  As we exit an undeniably challenging year, I am thrilled to welcome back our founder Bob Rosenthal.  Together, I am confident that we will usher in the strongest version of Formosa Group yet.”

Bill Romeo, CEO of Streamland Media, commented “We are excited to see Bob return to the company he founded and to see Matt continue his outstanding leadership. We are headed into an exciting time for Formosa Group and Streamland Media with the best creative and executive team leading the way.”

  • Tuesday, May. 14, 2024
Colorist Mark Sanna joins Preymaker
Mark Sanna
NEW YORK -- 

Creative and technology studio Preymaker has added colorist Mark Sanna to its creative team. Among his credits are campaigns for Verizon, Google, Ralph Lauren and McDonald’s, as well as most recently Xfinity’s highly acclaimed “Aviators,” from director Kathryn Bigelow and cinematographer Greig Fraser, both Academy Award winners. One of the world’s first 100% cloud-native studios, Preymaker with the hire of Sanna fortifies its pioneering “Color in the Cloud” offering--which they launched in 2021, billed as a world first for color grading. Sanna will be available to collaborate in person with directors, cinematographers and creatives at Preymaker’s brand new, Manhattan studio while also having the capability to host color sessions and collaborate with clients based anywhere in the world using Preymaker’s virtual “Cloud-Stage.” 
 
Sanna brings extensive creative experience in lighting, compositing, design and animation, making him uniquely nimble as a colorist and able to leverage the creative team and tools in Preymaker’s fully integrated creative cloud pipeline from beginning to completion of any project. 
 
Angus Kneale, chief creative at Preymaker, said, “Mark’s experience is invaluable, He has made a name for himself crafting high quality content and creating stunning work for clients. Mark is highly collaborative and works closely with directors, creatives and cinematographers to create truly memorable work. Mark is also very excited about innovating and defining new ways of doing things. The way we approach color gives our clients a huge advantage to work on color throughout the entire creative process, not just at the beginning or the end. Virtual, in real-time at the highest quality from anywhere in the world through the entire creative process.”
 
“Preymaker offered me an opportunity to carve out a unique role for myself,” Sanna explained. “VFX and color are best when integrated into the same pipeline, so I’m able to refine and make adjustments throughout the entire creative process without having to break the VFX or finishing flow of work. Color in Preymaker’s Cloud gives our clients a huge advantage in quality and speed. As a colorist I get the best of both worlds. I can collaborate in-person with directors, cinematographers and creatives working out of the Color Suite in our new SoHo Studio and I get to use the latest in cutting edge technology.  I always enjoy the agile experimentation every project entails.”
 
Sanna’s body of work shares in common a cinematic aesthetic, but isn’t limited to any one style. Sanna said he prefers to “stay adaptable in this fast moving space, work collaboratively and deploy a design-focused methodology to each project’s different needs.” 
 
Sanna has been colorist for a number of short films, including the award-winning Foreign People, directed by Michelle Roginsky. Set against beautiful landscapes and a rich color palette, the film depicts a Ukrainian/Russian couple whose relationship unravels as they drive toward Tijuana to cross the border at the onset of the war in Ukraine. He also was colorist on the tactile and hypnotic immersive short Winter, director and artist Jamie Scott’s latest seasonal time-lapse film which was shot over five years across New York State and Montreal, and on music videos for artists Pink Siifu and Fly Anakin
 

 

  • Sunday, May. 12, 2024
Special London hires strategist Ashley Biack, creatives Josephine Rasmussen and Marie Jensen
Special London's (l-r) Ashley Biack, Josephine Rasmussen and Marie Jensen
LONDON -- 

Special London has hired Ashley Biack as strategist and added the creative team of Josephine Rasmussen and Marie Jensen.

Biack joins the agency from McCann London and will work at Special London on the Monkey Shoulder and Mutti accounts, reporting directly to chief strategy officer Emily Harlock. Rasmussen and Jensen join from Saatchi & Saatchi, and will work across the Special London portfolio including new accounts Employment Hero and Monkey Shoulder, reporting into chief creative officer David Day.  

Biack worked at McCann London, helping the agency win clients such as McArthurGlen Group and Sky, and building its creative accelerator Atomic Soup. Before this she held various positions within the Vice Media Group including Pulse Films, Vice UK and Virtue (the creative agency born from Vice). While at the entertainment group she helped brands like Topshop, Zalando, Puma and Etsy find new ways to matter to the world, by translating cultural trends that shaped the habits of a generation of digital and purpose driven consumers. 

Rasmussen and Jensen started their career at Crispin Porter+Bogusky in London, working on campaigns for brands including Tinder, Asics and George and creating the viral hit ‘”Imagine a CEO” campaign for International Women’s Day. They have won a slew of honors, including Creative Circle’s “Most Promising Creative Team” award in 2023.

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