• Wednesday, Aug. 17, 2016
Group CD Naylor, head of communications strategy Poynter join Barton F. Graf
Nate Naylor
NEW YORK -- 

Barton F. Graf has hired Nate Naylor and Dominic Poynter to serve, respectively, as group creative director and head of communications strategy.

Naylor will work on a number of new agency clients and will advise on creative direction and design across Barton’s client list. Naylor, who brings 18 years of experience to the role, spent the past five years freelancing as an art and creative director and has developed campaigns for Cadillac, Comedy Central, Nike and HP, among others. He co-directed video for U2 and developed the launch of Bono’s (Red) initiative. Naylor’s agency experience spans across Wieden + Kennedy, Modernista!, Goodby Silverstein & Partners, and Butler, Shine, Stern & Partners.

As head of communications strategy, Poynter will report directly to chief strategy officer Laura Janness and will be responsible for advising all clients on driving ideas across channels. Poynter joins Barton from Anomaly, where he was head of communications planning. While there, he worked on award-winning campaigns for the Super Bowl and World Cup for Budweiser, as well as on other brands like Diageo and Duracell. Early in his career, Poynter left his role as business director at Mindshare UK to pursue an MBA at NYU Stern School of Business.

  • Tuesday, Aug. 16, 2016
Callahan, Conklin join Y&L as digital strategist, social media manager, respectively
Kathleen Callahan
INDIANAPOLIS -- 

Independent agency Young & Laramore has hired Kathleen Callahan as its newest digital strategist and Cassie Conklin as social media manager.

Callahan will identify opportunities for the Brizo, ELEVATE Design Collective and Farm Bureau Insurance accounts to use digital technology to enhance their overall marketing mix. She will report directly to creative directors Bryan Judkins and Trevor Williams. Before joining Young & Laramore, Callahan served as a communications marketing manager at Oracle.

Conklin will be tasked with leading the social media teams on developing brand awareness and an online reputation through social content for ELEVATE Design Collective, Pet Supplies Plus and Farm Bureau Insurance. Conklin will report directly to Callahan, and together they will devise strategies with the creative teams to find synergy between digital and social across all of Young & Laramore’s clients. Prior to this position, Conklin served as an in-house social media strategist at Indianapolis Motor Speedway.

Paul Knapp, CEO of Young & Laramore, said of the new hires. “As our clients are looking to expand their digital and social capabilities as part of our branding work we do for our clients in order to match today’s rapidly changing media landscape, we believe that Kathleen and Cassie will be ideal assets for our agency.”

  • Monday, Aug. 15, 2016
Heather Hayden named director of talent at The Escape Pod
Heather Hayden
CHICAGO -- 

The Escape Pod, an independent advertising agency in Chicago, has named Heather Hayden as its director of talent. Formerly sr. creative recruiter at Havas Worldwide Chicago, Hayden will be responsible for recruiting and retaining top talent and building upon the agency’s unique culture during a time of significant growth. Hayden’s appointment follows The Escape Pod’s recent acquisition of digital experience studio ORA Interactive, which grew the agency’s headcount by 30 percent and bolstered its full-service capabilities. 

Hayden is an industry veteran with extensive experience on both the agency and production sides. She has held account management roles at Element 79, FCB Chicago, J. Walter Thompson Worldwide, and Flair Communications, as well as serving as Midwest production company representative for Santa Monica, Calif.-based Hum Music, Chicago-based MK Films and NYC-based The Wilderness.

  • Monday, Aug. 15, 2016
Janine Zaim joins Zambezi as its 1st director of recruiting
Janine Zaim
CULVER CITY, Calif. -- 

Independent creative agency Zambezi has named Janine Zaim as its first director of recruiting. Zaim comes to Zambezi from Pereira & O’Dell where she was director of recruiting for their New York and San Francisco offices. At Zambezi Zaim will enlist new talent as well as manage the agency’s employee initiatives and policies.
 
Zaim’s hiring is the latest in a string of recent key appointments at the agency, which celebrates its 10th anniversary this year. Partner/executive director of technology Justice Erolin, formerly of Deutsch LA, and executive director, marketing and business development Josie Brown, formerly at Omelet, joined Zambezi this year, following the agency’s relocation to spacious new headquarters in the Culver City media corridor. Zaim will be reporting directly to Jean Freeman, COO of Zambezi.
 
Zaim’s career includes stints as creative services manager and recruiter at twofifteenmccann and director of talent and creative services at Cutwater, both based in San Francisco. 

  • Wednesday, Aug. 10, 2016
Ciaran Rogers joins Camp + King as director of strategy
Ciaran Rogers
SAN FRANCISCO -- 

Creative agency Camp + King has hired Ciaran Rogers as director of strategy.
 
Rogers began his New York advertising career working on the global management of McCann Erickson’s Priceless campaign for MasterCard in 2004. A few years in, he jumped to planning and added Wendy’s and MLB to his portfolio and acquired a deep and fundamental understanding of the relationship between cultural emotions and consumer purchase behavior. Next, he moved to Hanft Raboy and Partners, where he led strategic development for a series of IAC businesses; then he moved to the boutique Night Agency, where he was a principal and head planner.
 
But, the big-agency life soon beckoned: Rogers left to run planning on Lysol and Ritz Crackers at Euro RSCG in 2010. His work on these brands led to an integrated planning process for all of Reckitt Benckiser’s brands. He followed this stint with freelancing gigs at agencies Razorfish and Tribal DDB—creating a neuro-testing lab—and a role as strategy director at ad agency KBS, where he headed planning efforts for investment company Vanguard.

  • Wednesday, Aug. 10, 2016
Michael Merryman joins Creative Film Management’s No Smoke as exec producer
Michael Merryman
NEW YORK -- 

Production company No Smoke has brought on Michael Merryman as executive producer. The announcement was made by Andrew Swee, partner and executive producer at Creative Film Management (CFM), the production management company of which No Smoke is a unit.
 
Merryman has enjoyed a multifaceted career in the space where art, advertising and entertainment intersect. In 2011, he co-founded Durable Goods, a company known for producing moving images for brands and entertainment properties, connecting talent with ideas and communicating clearly with clients in an open, creative atmosphere.
 
Earlier, Merryman enjoyed a 15-year freelance career beginning while in film school (literally sweeping stage floors) and continuing through nearly every creative department—with forays in the art world, TV and ultimately back to directing commercials—before realizing his true passion as an executive producer. Since then, his focus has always been on bringing his particular point of view to the creative process by working intimately with directors to capture value in their vision while achieving the overarching goals of the clients and agencies that make it all possible.
 
“Michael’s cross-disciplinary experiences uniquely suit him to help us lead No Smoke and CFM to its next chapter,” Swee said. “He’ll serve as a liaison between talent, ideas, and production while opening new paths to growth.”

  • Wednesday, Aug. 10, 2016
Jason Tarantino named executive strategy director at Publicis Seattle
Jason Tarantino
SEATTLE -- 

Publicis Seattle has hired Jason Tarantino as EVP, executive strategy director. He will work on Publicis Seattle’s T-Mobile business and report directly to EVP, managing partner Melissa Nelson.
 
In this new role for the agency, Tarantino will be responsible for directing strategy for the T-Mobile business, leading a team of seven strategy executives to identify and execute on the best decisions for the brand. 
 
Tarantino’s addition to the T-Mobile team comes as Publicis Seattle is bolstering its senior leadership on the business by adding a number of new strategy executives. Most recently, Publicis Seattle welcomed Lisa Baldini as communications strategy director, who will work closely with Tarantino.
 
Before joining Publicis Seattle, Tarantino served as VP, planning director at RPA where he handled traditional, digital, social, and content strategy for Intuit’s QuickBooks and Apartments.com. Other agency experience includes stints at R/GA and Wieden+Kennedy, where he worked across a number of accounts, including Verizon, Levi’s, Electronic Arts and Target.
 
Tarantino has been honored with a number of awards including a Clio for working on Electronic Arts’ “Dante’s Inferno,” a Jay Chiat Award for Research Innovation for his work on Nike ID, and both a Cannes Silver Lion and Webby for his work with Verizon while at R/GA.
 
Before working in the advertising industry, Tarantino was commissioned by MIT to develop and direct an interactive theater piece that played across the Gertrude Stein Repertory Theater, MIT’s List Center for the Visual Arts and the internet using experimental technology developed by Bell Labs.

  • Tuesday, Aug. 9, 2016
McCann NY Hires ECDs Shayne Millington, Craig Love
Shayne Millington (l) and Craig Love
NEW YORK -- 

Shayne Millington and Craig Love have joined McCann New York as executive creative directors. 

Millington and Love were most recently ECDs at StrawberryFrog where they worked on brands including SunTrust, Fuji and Reebok Classic. They also served as creative directors at J. Walter Thompson working on such brands as Macy’s and Johnson & Johnson. Before that, Love served as a copywriter and Millington as an art director at Wieden + Kennedy.

At McCann, Millington and Love are new creatives on the Verizon team, which is led by ECDs Chris Mitton and Caprice Yu.

McCann has enjoyed a stretch of creative recognition and significant business growth. McCann New York ranked No. 2 in the U.S. and fourth globally at the Cannes Lions International Festival of Creativity, winning 25 Lions, the most of any U.S. agency. Recently, the New York agency also added major new clients including Chick-Fil-A and Lysol, and grew organically with additional assignments from existing clients such as Verizon and MasterCard.

  • Monday, Aug. 8, 2016
David Gonzales named director of strategy at MUH-TAY-ZIK | HOF-FER 
David Gonzales
SAN FRANCISCO -- 

Creative agency MUH-TAY-ZIK | HOF-FER has hired David Gonzales as director of strategy. With a background in account strategy for agencies such as Publicis, Venables Bell & Partners, Deutsch LA, TBWA\Media Arts Lab, and Droga5, Gonzales has worked with a host of brands including Apple, Audi, T-Mobile, Google, Motorola, Toyota, and American Express.

Most recently a freelancer working in-house with Facebook’s internal agency “The Factory,” Gonzales also served as group strategy director at Droga5.  There he oversaw strategy for Motorola and helped pitch and win the launch assignment for Toyota’s first ever hydrogen fuel cell vehicle, Mirai, culminating in the award-winning “Fueled by Everything” campaign.

When it comes to brands, Gonzales believes they should focus more on defining and working from their purpose than from vapid mission statements. “Purpose,” he said, “is the good fight, the joyful work. When we can help brands solve that, everything else tends to fall into place.”

  • Tuesday, Aug. 2, 2016
Voice director Karen Goora joins Vapor RMW
Karen Goora
TORONTO -- 

Voice director Karen Goora has joined audio house Vapor RMW. A highly respected voice director in Toronto, Goora has more than 15 years of experience under her belt. 

Goora spent over a decade at Toronto-based audio house Grayson Matthews, as well as a significant stint at Disney. She has collaborated with dozens of celebrities from Meryl Streep to Miley Cyrus to Simpsons voice veteran Nancy Cartwright, with whom she worked to develop a whole new voice for her role of Darth on the Disney show The Replacements. Goora’s work has also won at numerous advertising award shows, and won Emmy, Genie, Gemini and an Academy Award. 

The addition of Goora to the Vapor RMW team follows a period of change for the audio house wherein it acquired RMW Music on July 28. It now offers clients access to studios in both the East and West ends of Toronto. It also has a studio in Vancouver and will soon be opening a studio in Montreal.

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