• Saturday, Nov. 13, 2021
Laura Graham named head of production at London agency Above + Beyond
Laura Graham

Above+Beyond has named Laura Graham as head of production, with the brief to lead the London agency’s multi-channel production capabilities.

Graham joins from Uncommon, where she was executive producer, and reports to Tom Bedwell, managing director of Above+Beyond.

Before joining Uncommon, she was executive producer at AMV, where she oversaw the ASDA account and led on major projects including Bombay Sapphire’s Cannes Lions award-winning Design Museum installation.

Graham also spent seven years in production roles at BBH, where she worked with Above+Beyond’s ECD Dom Goldman.

While her experience includes numerous high-profile, big budget television campaigns, Graham’s also focused on delivering 360-degree campaigns for critical pieces of business and earned a reputation for developing non-traditional production approaches to fit with client format and budget restraints.

Bedwell said of Graham, “A truly modern producer, with a great back catalog of multichannel work, she’s going to make a huge difference to our work and we can’t wait for her to start.”

Graham said, “I’m looking forward to partnering with Dom and the team, to create audience focused work across platforms. I’ve always been driven to find new production approaches to meet creative aspirations and I look forward to building on this.”

  • Thursday, Nov. 11, 2021
Editor Michael "Middy" Ofori-Attah joins The Den
Michael "Middy" Ofori-Attah

The Den has added editor Michael “Middy” Ofori-Attah to its roster. Ofori-Attah will begin his tenure in Canada with plans to relocate to the United States in the near future. This marks his first representation in the U.S. His recent work with director Kelly Fyffe-Marshall on the short film OMI can be seen on Hulu’s Bite Size Halloween. Other recent director collaborators include Karena Evans and Jonny Mass.

Middy’s credits also include campaigns for global brands such as McDonald’s, Hyundai, and MLB, and has garnered a Gold at the 2019 Cannes Lions and the 2019 Webby Award for Best Viral Campaign. 

Christjan Jordan, co-founder/editor at The Den, said, “Middy’s editing style and his love for the craft shows in his work. Being able to shift from emotional storytelling to quick-paced stylized work is a great fit at The Den.”

  • Wednesday, Nov. 10, 2021
Monica Tailor named global director of McCann LIVE
Monica Tailor

Monica Tailor has been promoted to the role of SVP, global director of McCann LIVE, the network’s global social practice. The appointment marks the latest in the network’s increasing investment in its social offering on the back of significant client demand for these services.

Brands connect with people every day on social platforms where cultural moments are watched and created globally. LIVE is McCann’s global approach to social, delivering deep and broad capabilities that help clients to join those moments in meaningful and relevant ways.

“Monica has an outstanding track record after building out LIVE across the U.K., and I am delighted that she will be scaling her expertise up to this global role,” said Chris Macdonald, chairman and CEO of McCann. “This is one of the fastest-growing practices within McCann, and we want to ensure that we deliver the very best-in-class strategic and creative social capabilities for our clients. I know that Monica will make sure we do that in all of McCann’s largest markets.”

Over the last five years, LIVE has been built and operationalized across the McCann network globally, with 29 centers of excellence, and will continue to be implemented organically into offices across the network under Tailor’s leadership.

The impact of the LIVE capabilities can be seen in recent standout work from the agency, including the popular social media campaign #FreeCuthbert for Aldi which garnered  a Silver at Cannes Lions 2021 in the Social and Influencer Real Time category and achieved more than £5m ($6.75 million) in earned media and increased Aldi U.K.’s Twitter following by 30% in just a week.

Tailor will use her learnings and experience from growing LIVE regionally to integrate the offering across McCann’s global network. With her guidance, LIVE’s methodologies and capabilities will be used to deliver even greater insights and expertise, using social media integration to support McCann clients.

“Social media is a natural next step when we think about advertising campaigns and creating culture for our clients,” said Tailor. “With so much of their customer contact happening on social, from brand building to customer service, LIVE’s role and methodology ensures that social is a core part of how their brands earn a meaningful role in people’s lives.”

For the last seven years, Tailor has worked on digital strategy for clients across the agency, based out of McCann Manchester, U.K. Over the course of her career, she has worked on brands including Aldi U.K., Magnet Kitchens, Cisco Systems, Oracle and Unilever U.K.

  • Tuesday, Nov. 9, 2021
ANA Washington chief Jaffe to retire; Oswald named successor 
Dan Jaffe

ANA group EVP Dan Jaffe, who has led that organization’s Government Relations office in Washington, D.C. for the past 36 years, will retire at the end of this year.

Jaffe, a Washington veteran long recognized as one of the marketing industry’s most influential lobbyists, will be succeeded by ANA SVP Christopher Oswald, who will be promoted to EVP in January 2022.

Jaffe joined the ANA in 1985 as head of the association’s Washington office. Before coming to the ANA, he spent 11 years in the nation’s capital as a staff member in the U.S. House of Representatives and the U.S. Senate. Jaffe also served as Committee Counsel to the Senate’s Commerce, Science and Transportation Committee after serving as staff director of its Consumer Subcommittee.

Throughout his distinguished ANA career, Jaffe was a principal leader in helping to expand the First Amendment protection of advertising. He has worked with leading constitutional scholars and advertising advocates to elevate the legal status of commercial speech and also is a board member of the Digital Advertising Alliance, which focuses on internet privacy issues. He has been an energetic advocate of advertising rights on Capitol Hill, before the Federal Trade Commission, the Food and Drug Administration, and the FCC, and in a wide range of public forums.

“Dan has amassed an incredible array of accomplishments that would be the envy of any professional executive, which have added enormous value for ANA members and elevated the ANA’s reputation in the marketing ecosystem,” Liodice said. “His many achievements have left an indelible mark on our entire industry, and the debt marketers owe him is enormous.”

In a memo to ANA staff, Liodice cited key projects and initiatives that Jaffe had spearheaded during his ANA tenure:

  • The Florida Ad Tax battle of 1987, in which the state legislature passed a tax on advertising as a way to increase revenue. Had the tax remained, other states were expected to follow suit. Jaffe spearheaded an industry effort that led the state legislature to rescind the tax.
  • The creation of the Digital Advertising Alliance (DAA), which developed a national protocol for digital marketers to provide consumer choice by opting out of unwanted behavioral targeting. The move helped stave off a movement by several states to introduce restrictive privacy legislation that would have had a potentially severe impact on digital marketers.
  • In 2017, proposed national tax legislation included two bills that would have stripped marketers of their ability to deduct marketing-related expenses in the year they were incurred. Under Jaffe’s leadership, neither of the bills were included in the final, passed legislation, which saved the marketing industry more than $200 billion.

“My impending retirement is a bittersweet experience for me because I have truly enjoyed my working life at the ANA and am thankful for the enormous help I have received over the years both personally and professionally,” Jaffe said. “I appreciate the kind words I have received since my announcement, but I am compelled to add that it truly takes a village to make an association succeed. My heartfelt thanks go out to the tremendous government relations staff in Washington and especially to Bob Liodice for his constant support and encouragement. Anyone in association government relations work knows that they can only succeed if they have the strong support of the association’s leadership, and Bob has always had our back. For that I am extremely grateful.”

Longtime ANA partners also commented on Jaffe’s retirement.

“I’ve worked with Dan for more than thirty years and can say without reservation that he is one of very few people who through his service to the advertising community not only saved brands billions of dollars, but also stood tall and firm defending their First Amendment rights and protecting them from unnecessary and overreaching regulation and taxation,” said Douglas Wood, senior counsel, Entertainment and Media Law Group at the law firm of Reed Smith and general counsel for the ANA. “While he never sought the limelight he richly deserves, those of us who worked with him know how profound his impact has been.”

Stu Ingis, chairman of the law firm Venable and co-chair of its eCommerce, Privacy, and Cybersecurity Group, added: “I have worked with Dan for over 20 years, and he has been a tireless advocate for the advertising community.”

Christoper Oswald
Oswald joined the ANA in 2018 as part of the association’s acquisition of the Data & Marketing Association (DMA) and assumed responsibility for government relations and advocacy efforts in Congress, regulatory agencies, and all 50 states.

“Chris is an extraordinarily talented individual with outstanding expertise in navigating state privacy and tax issues,” Liodice said. “He has worked closely with Dan over the past few years to direct the ANA’s government relations agenda, and he is ideally suited to continue that work for many years to come. We are privileged to have such a superbly capable executive come in to seamlessly take the reins of this critically important part of the ANA.”

Prior to ANA, Oswald served as VP of advocacy for the DMA, where he led the DMA’s government lobbying efforts, and was a member of the DMA senior leadership team. He also served on the board of the Digital Advertising Alliance and represented the DMA with the Global Direct Marketing Association.

“I am humbled and honored by the confidence Bob Liodice has placed in me to continue Dan Jaffe’s long and peerless legacy in zealously advocating for the marketing industry,” Oswald said. “The Government Relations team and I look forward to continuing to engage closely with the ANA’s members to amplify the voice of advertisers and marketers in Washington and statehouses across the country.”

  • Wednesday, Nov. 3, 2021
Colorist James Bamford joins Rascal Post as creative director 
James Bamford

Rascal Post has brought colorist James Bamford aboard as creative director. 

Bamford had an 18-year tenure at The Mill London, having been appointed head of color in 2020. Over the years he’s worked with leading directors including Matthew Vaughn, Oscar Hudson, Taika Waititi and Nicolai Fuglsig. 

Bamford’s portfolio includes Volvo’s “Epic Split,” John Lewis’ “The Man on the Moon” and Coca-Cola’s 2020 Christmas ad “The Letter.” Alongside this, he’s collaborated with brands such as Playstation, Amazon, Guinness, and Sipsmith, and on music videos for the likes of Little Mix, Metronomy, Khruangbin, and Hozier. Bamford’s work has been recognized at multiple award shows including the Creative Circle, Kinsale Sharks, and British Arrows. 

  • Monday, Nov. 1, 2021
Preymaker hires Månsson, Cutler, Taimur
Preymaker's (l-r) Rune Holst Månsson, Greg Cutler and Hassan Taimur

Creative and technology studio Preymaker has hired Rune Holst Månsson, Greg Cutler and Hassan Taimur, three artists who bring more than three decades of collective experience and are award-winning creative leaders in CGI and compositing. One of the first 100% cloud native creative studios, Preymaker utilizes an advanced custom cloud-based platform that creates content entirely in the cloud. The new hires were announced by Preymaker chief creative Angus Kneale. 

Born in Denmark, Månsson launched his career as a web and graphics designer and quickly pivoted to CG generalist, eventually joining MPC London and later moving to the company’s offices in Los Angeles to become CG supervisor. He then moved to The Mill New York as 3D lead. Månsson has worked with directors such as Doug Liman, Janusz Kaminski and Michel Gondry, to name a few, and for brands such as Disney, Apple, Samsung, HP, Riot, Coca-Cola, Audi, Honda, Nissan, Toyota and Ford. 

“The Preymaker cloud-based way of working is the way of the future,” said Månsson. “I want to be part of that revolution and help lead it. The exciting realtime work that Preymaker is doing is why I joined, as well as the company’s philosophy of creating a more sustainable future for artists, with a better work-life balance. My goal at Preymaker is to assemble and enable talented people from around the world to work on the projects of tomorrow.”

Cutler honed his compositing skills in New York, and has spent nearly two decades primarily as a freelance compositor and lead/VFX supervisor with studios including Framestore, Method, Psyop and MPC. He’s worked with a diverse list of brands, from Mercedes-Benz, Google and IBM to Calvin Klein, Stella Artois and Facebook, and was part of the VFX team who helped bring Björk’s “Lionsong” music video to life, which debuted as part of a 2015 retrospective exhibit at MoMA in New York. After freelancing with Preymaker for several months, Cutler joined the team full-time. 

“It’s such a rare thing to see people with years of experience at the highest levels of the industry starting a company with a clean sheet design,” Cutler said. “Preymaker’s approach is not to replicate successes of the past but rather to push the technology, and the company, in fresh and very forward-thinking directions. The opportunity to join such an innovative company, with such a solid group of talented people, was simply too good to pass up.”

FX artist Taimur brings expertise with Houdini and Massive that stems from working in A.I. as an undergraduate, learning Massive at SCAD and later becoming lead Massive artist at The Mill where he spent nearly five years. For the past seven years, he has freelanced with focus on FX work using Houdini as his primary tool. His credits include VES-nominated PlayStation’s “Perfect Day” and Ciclope Gold winner “Hypervenom” for Nike. He’s helped craft commercials and branded content for Bud Light, Budweiser, ESPN NASCAR, adidas, Star Wars: Battlefront, Spotify, Coca-Cola, Jim Beam, Puma and DirectTV. Other credits span films The Bronze, Zoolander 2 and Let Him Go, and music videos for Steven Wilson and Casualties of Cool. Taimur has freelanced at Method, R/GA, Ntropic, Carbon and Zoic. And after several freelance assignments with Preymaker, he joined the team full-time. 

“What attracted me to Preymaker was the people,” Taimur said. “I’ve worked with many on the team before. I understand how they operate and have had an amazing working relationship with them over the years. I was ready to join a young company where I can continue to grow myself and also help the company grow into a unique entity that can work across different platforms, implementing the latest technologies and promoting true collaboration across various time zones.”

This past year, Preymaker has had a strong start; they were part of the team that created Grey London’s Volvo “Ultimate Safety Test,” directed by Ivan Zacharias, honored with a Cannes Silver Lion. Since opening its doors last fall, Preymaker has worked on content for high-profile brands including Google, Progressive, Lincoln, Comcast Xfinity, Volvo, Macy’s, US Cellular and Army National Guard, and with agencies such as Arts & Letters, McCann, BBDO, 72andSunny, Johannes Leonardo and Arnold. The company also has collaborated with directors Peter Thwaites, Kathryn Bigelow, Guy Shelmerdine, Jess Coulter, Brian Beletic and Henry-Alex Rubin, among others. 

  • Friday, Oct. 29, 2021
Havas Media Group Canada adds VPs in strategy, investment
Alessia Grosso

Havas Media Group (HMG) Canada has hired Alessia Grosso as VP strategy and Scott Nelson in the newly created role of VP, investment & partnerships. With a background in gaming, Grosso will lead HMG’s strategy department developing unique solutions in existing and emerging platforms while Nelson ensures a digital-first buying strategy across the agency’s client roster. Both will report to HMG Canada president Noah Vardon.

Grosso joins Havas Media from Enthusiast Gaming, where she led North American marketing operations. She earlier served as director of strategy at Cossette Media, where she led strategy process adoption and drove creativity for clients across verticals including telecom, CPG, retail, cannabis, and government. In addition to Content Marketing Award and Media Innovation Award wins, Grosso has had her work featured at the Cannes Lions Festival.

Bringing 10-plus years of experience in the media industry agency side, Nelson led the digital investment practice at Dentsu for the past three years. In that role, he focused on creating cross-channel integrations using a data-led approach centered around the consumer.

  • Wednesday, Oct. 27, 2021
Sinan Dagli promoted to ECD at Butler, Shine, Stern & Partners
Sinan Dagli

Butler, Shine, Stern and Partners (BSSP) has promoted Sinan Dagli from group creative director to executive creative director. In his new position, Dagli will continue to lead the advertising agency’s creative teams and shape creative output. He’ll also be working directly with executive leadership to bring his diverse voice and perspective to help guide the continued evolution of the agency. Dagli will report to creative chairman John Butler and CEO Tracey Faux-Pattani.

Dagli has been with BSSP for 12 years. Working his way up from the digital studio to group creative director, a post he’s held since March 2020, Sinan has contributed to BSSP’s most noteworthy work over the last decade. He’s spearheaded launches for the popular NBA2K franchise, created the “Defy Labels” campaign for MINI for Super Bowl 50 and led the agency initiative #FauciArt. In the last year, he’s shepherded award-winning work for ESPN, the popular “One App, One Tap” campaign, and helped Blue Shield of California tackle the vaccine debate and gender bias in healthcare with provoking campaigns like the new “Hear Me” work featuring Venus Williams. He’s helped the agency grow its business with ESPN and land important new business from Amazon Web Service’s NFL integration and global gaming company, Activision/Blizzard.

“Sinan is a homegrown success story. He started in the digital studio and has moved up through the ranks, understanding every facet of our business along the way. In many ways, he is the soul of BSSP,” said Butler. “He’s respected by his peers as well as his clients, and he possesses the ability to not only craft beautiful, strategically sound work, but has an acute mind for business, as well.” 

“Sinan is best-in-class. His creative chops, attention to detail, and ‘never- settle’ attitude has catapulted our advertising forward. The work he’s done for us is bold and is driving significant growth for our brand,” said client partner, Peter Mulally, director, brand marketing at ESPN.

Over the course of his career, Dagli’s work has been recognized at The One Show, Art Directors Club, The Clios, Communication Arts, Effies, Graphis, Addys, 4A’s, and AAF.
“In the last 12 years, from joining BSSP as a junior designer in the digital studio to today, I’ve been blessed to work with extraordinary clients and learn from all the great thinkers, leaders, and makers of BSSP,” shared Dagli. “I’m honored for this opportunity and humbled by the trust John, Greg (founding partner Stern), and Tracey have instilled in me.” 

This promotion comes on heels of several new hires across the agency as BSSP looks to strengthen its bench of creative and cross-disciplinary talent. Most recently, the agency welcomed Ricardo Gurgel as its newest associate creative director to work across Blue Shield of California and New Business efforts. An agency vet who worked for global agencies like Africa and RPA, Ricardo created the Cannes Gold and Grand Clio winning campaign “Imaginary Friend Society” for Pediatric Brain Tumor Foundation, in addition to notable work for Honda, UNICEF, FX, P&G and TiKTok.

  • Monday, Oct. 25, 2021
VFX supervisor Adrien Servadio joins MPC's L.A. studio 
Adrien Servadio

MPC, a Technicolor Creative Studio, has added VFX supervisor Adrien Servadio to its creative team in Los Angeles. 

Servadio’s arrival at MPC comes with over a decade’s worth of experience combining the artistic and technical elements of an image to create authentic and globally recognized works. He will play a key part in guiding directors, agencies and brand partners in elevating their work, and provide both technical and creative solutions for the team at large. 

As a VFX artist, Servadio has been a trusted collaborator of leading filmmakers and photographers such as Nicolas Winding Refn, Laurence Dunmore, Peter Lindberg, Thierry Poiraud, and Dario Piana. Servadio’s work spans brands like Apple, Lancome, Dior, Cadillac and Coca-Cola. 

Morten Vinther, creative director at MPC’s Los Angeles studio, commented, “We’ve admired Adrien’s work as a Flame artist, VFX supervisor, photographer and filmmaker for quite some time and we’re lucky to have him. Adrien is coming onboard at a time when the L.A. studio is seeing a huge uptick in demand for its creative talent. He will play a crucial role in building on that momentum. Simply put, Adrien is one of the very best creative artists out there, passionate and with an extraordinary eye for detail.”

  • Thursday, Oct. 21, 2021
Matt Carter promoted to editor at Final Cut
Matt Carter

Creative editorial house Final Cut has promoted Matt Carter from assistant editor to rostered editor. 
Born in Memphis, though raised in Raleigh, his parents owned a skating rink that the young Carter would run the lights and music playlists at for the free skates. Looking back, he sees a parallel of sorts to editing--both orchestrate a visual and audio experience, only for different environments. Carter’s affinity for creating films began in college while majoring in Media Arts & Entertainment: Cinema/Digital Art at Elon University, a small liberal arts school. The tight-knit classes lent themselves well to collaborating with friends on music videos and comedy sketches, mostly just for fun outside of class assignments. He eventually made the decision to concentrate solely on editing, drawn to the energy, focus, and creativity he found cutting films.

He made the long-dreamt-of move to Brooklyn in early 2017, where his introduction to the New York ad world was as an office PA at SMUGGLER, then as a runner at The Mill. He went on to join Uppercut as a junior assistant/assistant editor before arriving at Final Cut in 2018. Along the way, Carter found many gracious people from various corners of the industry, from executive producers to senior editors, willing to share their experience and wisdom with him. When he joined Final Cut, he found mentorship within their roster of editors, including JD Smyth, Jim Helton, Michael Dart Wadsworth, Crispin Struthers, Ashley Kreamer, and Jeff Buchanan. Access to their minds, workflows, and techniques taught Carter the true culture of editing and gave him a better understanding of the work he gravitates towards and the other areas he would like to explore. 

He has collaborated with artists like Jon Batiste, J.Cole, Riz Ahmed, A$AP Ferg, Gallant, Indigo De Souza, Gunna, and Kat Cunning, to name a few. Some of Carter’s most memorable work includes the pandemic crowdsourced ode to New York,  And Now We’re Here (For NY), the music video for Lil Yachty’s “Split,” his “Breakers” ad for Adidas Originals, the documentary Revenge, and the short film Gramercy, a piece that made its way around the festival circuit, including one lineup curated by Barry Jenkins. Carter’s favorite projects are ones where the director places a great deal of trust in his process and allows him room to go with his intuitive decisions. 

His work has garnered awards and accolades at AICP, Berlin Music Video Awards, and international film festivals in Athens, Miami, Chicago, New Orleans, San Francisco, Dublin, and Telluride, among others. Short film festivals include the Clermont-Ferrand, Aesthetica, and HollyShorts. His work has earned multiple Vimeo Staff Picks.

“There is a ton of work that goes into filmmaking, but I have always viewed editing as what actually makes the film what it is. The possibilities are endless,” said Carter. “I’m really excited to be rostered at Final Cut and begin this new chapter with the same gritty, can-do attitude I’ve always approached my work with. Getting to collaborate with people who are so dedicated is my favorite part of being at Final Cut because I believe having a healthy obsession for the craft is how the highest quality work and most meaningful results happen.”
“Matt has always been incredibly driven and has possessed the vision to succeed,” said executive producer Sarah Roebuck. “His work has a distinctive rhythm and youthful energy that captivates the viewer. Always working on something new, he has built rich collaborative relationships with some of the coolest people in the industry. We’re looking forward to being a part of this next chapter in his creative journey.”

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