Hybrid consultant/creative agency Phenomenon has hired Sandy Song as chief client officer, a newly created position at the L.A. shop. Song had previously been at 180LA, an Omnicom agency, where she most recently served as managing director and prior to that, group brand director.
In addition to working at Deutsch, Team One and RPA, Song has amassed experience leading teams and award-winning brand campaigns across a wide range of categories, including education, telecommunications, QSR, CPG, fashion, and automotive on global brands that include Honda, Visa, Del Monte Foods, Pepsico, Taco Bell, Mitsubishi, Lexus International and University of Phoenix.
Song will focus on providing a true partnership to Phenomenon’s entire client roster, and ensuring that there are top-notch, curated teams to service the business. She is dedicated to talent growth, development and representation, understanding that varied experiences in both professional and personal backgrounds are critical to shape thinking and informing the work.
Krish Menon, Phenomenon’s founder and CEO, said of the hire, “In an industry where clients are the lifeblood, and at this stage in our evolution, we felt it necessary to have executive leadership that advocated for, worked on behalf of, and focused exclusively on client satisfaction and retention.”
Song started at Phenomenon in January as a consultant, whereupon she discovered that Phenomenon’s fresh approach to solving for client business needs and the goals and values of the agency aligned well with her own vision and practice, which made for a natural fit and way forward to her new staff role.