Carissa Ranelycke Berlin has been hired to serve as 360i’s new head of production. She’s spent her 15-plus year career in a variety of digital, broadcast and integrated production roles, delivering everything from digital content to large installations and events to Super Bowl broadcast spots for clients like Coca-Cola, Lowes, the NFL and Visa. She’s produced work that has won numerous awards from Cannes, Clios, D&AD, One Show and more.
Originally from Sweden, she got her start in advertising at Grey Stockholm where she spent five years as an integrated producer before moving on to serve as digital producer at 180 Amsterdam. While there, she worked on the 2010 World Cup campaign for adidas and helping the brand build out its e-Commerce running segment on adidas.com. In 2011, she moved to New York to join digital boutique Syrup, a company that specialized in luxury and lifestyle brands as part of the Digitas, LBI and MRY networks. She went on to lead production teams at agencies including AKQA, BBDO and Translation, including leading production efforts for Translation’s sister company and music label United Masters.
Menno Kluin, 360i’s chief creative officer, said of Berlin, “The diversity of her experience is reflective of the demands of the current marketplace. Combined with her passion for mentorship, this makes her a strong leader for our production team.”
Berlin--who officially starts at 360i on November 12, commented, “Throughout my career I’ve embraced opportunities to lean into change. I was drawn to the integrated nature of work produced at 360i, and their talent’s reputation for informed experimentation.”