• Tuesday, Jan. 28, 2020
Bindery EP Carter Collins elevated to partner
Carter Collins
NEW YORK -- 

Indie film and content studio Bindery has promoted Carter Collins to partner, executive producer. 

Since joining the NYC-based studio in 2015, Collins has been instrumental in growing Bindery into a modern production partner that offers integrated, full-service capabilities across branded content and original entertainment. As partner, Collins will lead Bindery’s direct-to-brand offering, which accounts for 70% of the business. 

“Carter is the epitome of a modern maker. He’s deeply connected to the craft and a great shepherd of our clients’ brands,” said Greg Beauchamp, founder of Bindery. “Over the past four years, Carter has helped shape Bindery into a full-service studio, while also producing our most award-winning original content.” 

Collins’ accomplishments include forging new relationships within the booming DTC and direct-to-brand markets. He oversees strategy, creative and production for DTC sock brand Bombas and was behind a dozen successful campaigns in 2019 alone. This has led to more work for DTC brands including Brooklinen, Birchbox, Stitch Fix, Myro, Etsy, SeatGeek and Verishop. 

On the original content side, Collins produced ZION, a short documentary film that premiered at the 2018 Sundance Film Festival where it was acquired by Netflix and went on to have a successful festival and awards run including winning two Emmys and being one of ten films to be shortlisted for the 2019 Academy Award for short documentaries. 

“Bindery’s approach is modern, integrated and led by actual makers. One that streamlines the process and is aligned with the realities of marketers and the media landscape,” said Collins. “I’m excited to grow our practice that marries a filmmaker-led approach with speed and efficiency.”

Prior to Bindery Collins worked at a variety of agencies, most recently Johannes Leonardo where he led multiple accounts, including adidas Originals, as well as business development. Throughout his career, he’s worked on a number of creatively-awarded campaigns that have been recognized by shows such as The Clios, Webbys, D&AD and Cannes Lions, including a Grand Prix.

  • Tuesday, Jan. 28, 2020
Gerald Mark Soto joins Brand New School as animation director
Gerald Mark Soto
NEW YORK -- 

Brand New School has added Gerald Mark Soto to its NY studio in the role of animation director.

Soto has made a name for himself over the last 20 years through design, animation, and direction for commercial, experiential, broadcast, and film projects. He’s known for his creative inventiveness, versatility and problem-solving ability. A true professor in and outside the studio, Soto continues to teach and mentor in the graphic design department at the School of Visual Arts, as he has for over a decade.

Soto has earned recognition and awards over his career for work with brands including Nike, American Express, The New York Times, Samsung, Squarespace, Apple, and---frequent BNS client---Google. Some of Soto’s most recent content includes leading the BNS animation team for Google’s CES 2020 presence.  The massive delivery included the tech giant’s content for a 70-foot tall custom-built screen headlining the Google Playground. Soto led the 2D animation team, developed and directed the motion language for all the graphics utilized throughout the animation process, and animated a configuration of products on one of the largest exterior screens in North America.

 

  • Thursday, Jan. 23, 2020
Pia Chaozon Barlow named SVP of program marketing For HBO Max
Pia Chaozon Barlow
BURBANK, Calif. -- 

Pia Chaozon Barlow has been named sr. VP of program marketing for HBO Max. She will report to Chris Spadaccini, chief marketing officer of WarnerMedia Entertainment and Direct-to-Consumer. It is a homecoming of sorts for Chaozon Barlow, who was responsible for launching some of HBO’s most creative campaigns including Girls, Silicon Valley, Boardwalk Empire and The Newsroom, when she served as director of advertising & promotions at HBO until her departure for Netflix in 2014.
 
Chaozon Barlow will work alongside Peter Sherman, also SVP of program marketing for HBO Max Originals, to share responsibility for an expansive slate of upcoming shows. Each executive will be responsible for a selection of programs and tasked with guiding the overall strategy, including creative, media, events, partnerships, and social media.
 
“Pia and Peter make for a dynamic duo, and by dividing the slate, we’ll be able to efficiently manage the business at scale, while ensuring that we have expert marketing leadership dedicated to each show,” Spadaccini said.
 
At Netflix, Chaozon Barlow quickly established a reputation as an innovative marketer with a keen eye for building, mentoring and empowering the next generation of leaders. Over her five years at the company, she led integrated, global marketing campaigns across a range of genres including drama, comedy, documentaries, international and kids & family. She most recently served as head of nonfiction marketing, overseeing campaigns for such diverse programming as Queer Eye, Chef’s Table, Nailed It!, Homecoming: A Film by Beyoncé, Dave Chapelle: Sticks & Stones and Making a Murderer.
 
She also held a senior level theatrical marketing position at 20th Century Fox for a brief period between stints at Netflix, spearheading campaigns for acclaimed and popular films like Deadpool 2, Bohemian Rhapsody, The Greatest Showman and Love, Simon.

Peter Sherman
Before HBO Max, Sherman ran marketing strategy for TBS and TNT, focusing on initiatives that brought science to the art of marketing and ensuring that the whole marketing organization was using the most effective data-centric tools to optimize their effectiveness in reaching the right user with the right message at exactly the right time.
 
Sherman joined Turner after eight years at Google, where he was most recently the product marketing lead for YouTube Gaming. In his time at Google he also launched Chromecast, Android TV, YouTube on TV, as well as the cornerstones of YouTube’s monetization--TrueView ads, interest based advertising and the homepage masthead. Before that he had a career in advertising, managing the accounts for American Express, Miller, Pepsi, P&G, and Wrigley’s, among others
.
HBO Max is WarnerMedia’s direct-to-consumer offering debuting in spring 2020. With 10,000 hours of curated premium content anticipated at launch, HBO Max will offer wide ranging programming, bringing together HBO, a robust slate of new original series, key third-party licensed  programs and movies, and fan favorites from Warner Media’s rich library including Warner Bros., New Line, DC, CNN, TNT, TBS, truTV, Turner Classic Movies, Cartoon Network, Adult Swim, Crunchyroll, Rooster Teeth and Looney Tunes.

  • Thursday, Jan. 23, 2020
Barbarian appoints McGarry, Radomsky to key roles
Janice Radomsky
NEW YORK -- 

Barbarian, the digital creative agency backed by Cheil Worldwide, has appointed John McGarry to serve as managing director, Samsung, and Janice Radomsky as group strategy director. 

McGarry will oversee all of Barbarian’s Samsung business, leveraging his 25+ years of experience in digital marketing and advertising from both the client and agency side. He spent the majority of his career developing interactive marketing programs for clients in the technology, travel, telecommunications, consumer products, health and fitness, banking and entertainment industries. Notably, McGarry served as the chief digital officer and partner at mcgarrybowen, working with Fortune 500 brands including Marriott, Chevron, Verizon, JP Morgan Chase, and United Airlines. His work has also been recognized by industry award competitions like the Effies, Webbys, and IAC. He most recently served as chief growth officer at Drumroll, after having started a creative, design and innovation consultancy called 2MRW.

Backed by her diverse background and experience in brand strategy, Radomsky will oversee the entire strategy department alongside Barbarian’s CSO, Andrew Dawson. Radomsky will lead her teams and their clients, including Samsung and JBL, driven by transformative creative work.

Prior to Barbarian, Radomsky served as head of brand and innovation planning at Diageo where she helped to shape brands including Johnnie Walker, Baileys, and Smirnoff. She has held director of strategy roles at creative, digital, content and brand agencies, leading the strategic development for brands across industries, including CPG, retail, financial services, beauty, automotive, healthcare, and non-profit organizations.

The appointments follow several milestone developments at Barbarian in late 2019, including the appointment of Steven Moy to CEO and Lamar Hines to CTO, the opening of the agency’s first global outpost in Warsaw, Poland, and Barbarian Labs, the agency’s new offering that curates senior teams bespoke to clients’ business challenges.

  • Wednesday, Jan. 22, 2020
Solve hires Lisa K. Johnson as director of production
Lisa K. Johnson
MINNEAPOLIS -- 

Lisa K. Johnson has been hired as director of production for Minneapolis-based branding and advertising agency Solve. She will oversee all aspects of integrated production including upstream inspiration, execution shaping and refinement, content capture and further building out of the agency’s in-house studio.

Executive roles at Deutsch and TBWA\Chiat\Day in Los Angeles, as well as significant freelance experience at agencies including Wieden+Kennedy, have allowed Johnson to lead integrated production efforts on a high level. Johnson has also worked at Union Editorial and Target, which has further broadened her perspective.

“Lisa’s a consummate pro with an amazing reel and an even better reputation as a leader,” said John Colasanti, Solve CEO. “Her desire to continue discovering and learning make Lisa a strong,
inventive problem solver...critical in today’s swirling content world.” 

Current Solve clients include Goodwill, Founders Brewing Company, Porsche, American Standard, Indian Motorcycle, Président Cheese, Raymond James, Sunoco and Driscoll’s Fresh Berries.

  • Wednesday, Jan. 22, 2020
Tiffani Manabat, Harshit Desai join Imaginary Forces
Tiffani Manabat (l) and Harshit Desai
LOS ANGELES -- 

Imaginary Forces (IF) has brought Tiffani Manabat on board as general manager and executive producer, and Harshit Desai as creative director.

Manabat’s background in everything from live action production to the emergence of episodics as VP of commercials at Digital Domain has prepared her to lead IF’s team of analog, digital, and innovative thinkers. “What I suspected about IF is that it’s greater than the sum of its parts, galvanizing everyone in its orbit. This studio deeply understands our success is contingent on the success of our clients and I am genuinely delighted to be here,” said Manabat who added that IF “consistently brings creative fearlessness to the table, with just a touch of healthy naïveté.”

Desai, who moved from Mumbai, India, in 2010, heralds from InSync Plus and Digital Kitchen, where he art directed the Emmy-nominated title for Netflix’s Narcos. His work which is inspired by a strong sense of nostalgia and a true respect for the craft will add another unique layer to the creative leadership at IF.

  • Wednesday, Jan. 22, 2020
Jeremy Gelade to oversee creative operations, project management at Deutsch
Jeremy Gelade
NEW YORK -- 

Deutsch has hired Jeremy Gelade as SVP, director of creative operations and project management, a new position at the agency.  He will report to Dan Kelleher, chief creative officer of Deutsch’s New York office.  Joining from Translation, Gelade is also a Deutsch “boomeranger,” having previously worked at the agency between 2010 and 2015. 

While at Translation, Gelade served as director of project management and creative operations, working on behalf of major brands including Google, Apple, Jeep, State Farm and the NBA.  In addition to Translation and Deutsch, he’s also gained experience at Lowe NY, StrawberryFrog and Mezzina Brown & Partners.  His projects have earned recognition from the Webby Awards, Cannes Lions, the AICP Show, and the Art Directors Club, to name a few.

  • Wednesday, Jan. 22, 2020
Jill Landaker Grunes promoted to head of production at FIG
Jill Landaker Grunes
NEW YORK -- 

Creative agency FIG has promoted its award-winning producer, Jill Landaker Grunes, into a new full-time role as head of production.

Grunes will oversee both the production and business affairs departments as well as the agency’s in-house studio. She will collaborate with the agency’s integrated creative, data, media and strategy offerings to nimbly optimize and refine campaigns in market and will continue to expand the definition of what agencies can own and make for brands. 

Grunes began working at FIG in 2016 in a freelance capacity with an extensive background in documentary film and theatre. In this freelance role she led production of the majority of the agency’s output leading to her coming on board full-time to hire a team and set up processes to accommodate growth while maintaining quality. She was promoted to executive producer in early 2018, during which time she helped to establish and expand the agency’s in-house studio offering. 

During her time at FIG, she has been instrumental in the production of many campaigns and projects for brands including Vimeo, Spotify, Macy’s, Virgin Atlantic and CNN. Prior to joining FIG, Grunes founded and led Smartypants Pictures where she produced independent award-winning films and branded content, working with brands and agencies. 

“I’ve loved growing with FIG these last few years and having the opportunity to work with such an exceptional integrated team,” said Grunes. “I look forward to building on FIG’s reputation as creators of exceptional innovative stories.”

Scott Vitrone, partner and chief creative officer at FIG, said, “Jill is one of the most knowledgeable producers I’ve worked with. She brings a calm clarity to every production and always makes our ideas better.” 

  • Tuesday, Jan. 21, 2020
Dan Maloney joins Nomad Editing Company
Dan Maloney
NEW YORK -- 

Nomad Editing Company has brought editor Dan Maloney aboard its roster. He will be be based in the NY office.

Prior to joining Nomad, Maloney cut at studios that included Whitehouse Post, Cut+Run, Spot Welders, and Deluxe’s Beast. Throughout his career, Maloney has implemented his eye for composition to a wide range of films, documentaries, branded content and commercials including the seminal Tide “Interview” spot that debuted at Super Bowl XLII to rave reviews and a host of industry awards. 

With Nomad’s vast resources and diverse capabilities, Maloney looks forward to not only fulfilling the visions of directors and agencies, but also refining his own approach. “My editing style revolves mostly around performance and capturing that key moment. Whether I’m doing a comedic or dramatic piece, I try to find that instance where an actor feels ‘locked in’ and expand the narrative out from there.”

  • Tuesday, Jan. 21, 2020
David Prescott to head DNEG's feature animation team in L.A.
David Prescott
LOS ANGELES -- 

Visual effects and feature animation studio DNEG has appointed former Skydance SVP David Prescott to lead the expansion of its feature animation team into Los Angeles.

As SVP of creative production for feature animation at DNEG, Prescott will work closely with managing director of feature animation Tom Jacomb to build a client-facing team designed to support filmmakers around the world. Based in LA, the team will comprise of senior creative and production staff and will provide a range of services at various stages of the feature animation process, including pitching and development support, creative supervision and production management.

One of Prescott’s early areas of focus will be the implementation of a distributed production model for feature animation, leveraging DNEG’s facilities in Montreal and Mumbai, as well as London and LA, and pulling in creative talent from across the DNEG group to support the needs of feature animation clients.   

Prescott has almost 30 years of experience working as a creative director and VFX supervisor on live-action and feature animation projects, at companies such as DreamWorks Animation, Technicolor and Digital Domain. In his most recent role at Skydance, Prescott was responsible for the management of everything from technology development to the creative collaboration between filmmakers, artists and producers.

Prescott said: “Feature animation is in an incredible position in the entertainment industry, with strong market growth and animated features regularly appearing in lists of the highest grossing films of the year. I was drawn to the opportunity at DNEG both because of the company’s creative credentials, and because of the wealth of talent across its global facilities. This gives us the ability to bring together creative talent from all aspects of DNEG’s global business to provide the very best service to filmmakers, specifically tailored to the requirements of their projects. I think this puts DNEG in a unique position in the industry.”

Jacomb said: “I am over the moon to be working with David again. He was my VFX supervisor on Rise of the Guardians during our time at DreamWorks, and he is one of a very select pool of senior creatives in our industry who understand the requirements of both visual effects and feature animation at the highest level.”

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