• Tuesday, Sep. 16, 2014
MPC NY promotes Brukman to managing director, De Biaggi to EP
Justin Brukman (l) and Camila De Biaggi

MPC New York has made two key promotions within its leadership team: Justin Brukman has been formally appointed managing director while Camila De Biaggi has been upped to executive producer.

Brukman joined MPC London in 2002, before crossing the pond in 2008 to be a founding member of MPC NY.  He has played a pivotal role in the development and growth of the New York studio’s creative offering in the U.S. market. In addition to his contributions to new business and award-winning VFX and digital projects, Brukman has spearheaded the recent partnership with The Warhol and MoMA to digitize 500 of Warhol’s mostly unseen films. In his new managing director role, Justin will oversee strategic direction, growth and the studio’s 50 creative, production and VFX staff.

De Biaggi joined MPC NY as head of production in 2013 from The Mill, and has produced some of the studio’s most notable projects including PS4’s “Second Son” directed by Adam Berg and “Killzone” directed by Noam Murro. She will work with Brukman to advance the business, oversee all aspects of production and manage client relationships.

  • Tuesday, Sep. 16, 2014
Exec producer Emily Fincher joins Foodchain
Emily Fincher
PORTLAND, Ore. -- 

Foodchain--which has been expanding its interactive development capabilities with clients such as Tommy Hilfiger, APC and Warby Parker--has added veteran exec producer Emily Fincher.

With a background spanning all facets of production, Fincher has produced commercials, music videos, branded content and documentary projects for over 20 years. Fincher comes to Foodchain from Wieden+Kennedy, where she was executive producer for its in-house production division Don’t Act Big from 2009 to 2014 and oversaw award-winning projects for Old Spice, Coca-Cola, Target Levi’s and Nike. 

Foodchain has taken a new model production approach that combines a curated roster with a network of guest directors and creatives. Fincher should prove valuable within this structure with her combination of production company and agency experience, and her skill in shepherding modern content projects to completion.

  • Monday, Sep. 15, 2014
Eleven promotes Chidley, Valero, Wakeman to creative directors
Margie Chidley

Margie Chidley, Ricard Valero and Matthew Wakeman have each been promoted to creative director at Eleven San Francisco. In their new roles, Valero, Wakeman and Chidley head the creative teams for the agency’s ARIA and Dignity Health business, as well as the recently won Oakley account.  The trio will report directly to chief creative officer Mike McKay and be tasked with leading the charge on high-level concepts for creative campaigns, developing visual product development, design projects and content creation.

Previously Chidley worked as a sr. copywriter for Eleven, working on accounts like ARIA Hotel Las Vegas, Taylormade and Apple. Prior to Eleven she worked with Goodby Silverstein & Partners, Strawberry Frog, R/GA and JWT. Her experience spans a wide range of expertise in TV, viral videos, interactive site experiences, print, branded content and radio for brands including Corona Light, Kleenex, Comcast and Chevrolet.

Valero rises from the previously held role of associate creative director at Eleven, where he worked on accounts like Virgin America, Adidas, TaylorMade and Dignity Health.  Prior to joining Eleven, Valero was associate creative director at Evolution Bureau, where he worked with clients Chivas Regal, Intel, NFL, and Sunglass Hut. Valero has worked extensively in Europe and the US, and his creative has been recognized at numerous awards shows including Cannes Lions, Clio Awards and Eurobest.

Wakeman leaves the role of sr. brand designer, which he held when earning an International Young Gun for his digital and social work with Virgin America. Since then, he has been integral in shaping campaigns for Adidas, Apple, AAA, Facebook, Dignity Health, TaylorMade, ARIA and the Oakley account. Prior to joining Eleven, Wakeman led design and branding experiences for a range of companies including The North Face, Fisher-Price, Reef, Target and Oracle. 

  • Monday, Sep. 15, 2014
Michael Canning joins creative leadership at 72andSunny
Michael Canning

Michael Canning has joined the creative leadership team at agency 72andSunny as group director. He arrives in Los Angeles after four years as managing partner, executive creative director at Leo Burnett New York.

A native of Sydney Australia, Canning began his career when he won a scholarship to Central Saint Martins University of the Arts, London. He then joined Lowe Hunt Sydney, where his work for Unilever’s “Lynx Jet” catapulted the agency to #1 agency in Australia, winning the Cannes Media Grand Prix. Canning then joined Leo Burnett’s Sydney office where his work for Canon, Diagio and World Wildlife Fund again catapulted it to the #1 ranked creative agency in Australasia in 2010, winning the Cannes Media Grand Prix for the second time.

Burnett then invited Canning to launch an office for the network in New York. He left Sydney in 2011 and relocated to the USA as a founding member of Leo Burnett New York. Under Canning’s stewardship, the agency quickly grew to 40 staffers with work for brands including the Village Voice, United Nations, Kellogg’s, Samsung Digital Appliances, Chobani and FiLIP Technologies. Canning has most recently led the creation of a New York Off-Broadway play for the Village Voice, titled “8 Million Protagonists” which brought New Yorkers’ real stories to life on stage, and the design and launch of “FiLIP”–named technologies at CES in 2014.

“Launching an agency in New York was an invaluable learning experience for me but I’m really excited to move on to the next chapter in my career,” said Canning. “LA has emerged as the new epicenter of branded content, tech and entertainment, and 72andSunny is right in the middle of that. I feel a genuine optimism here that we can make great things and take the industry to exciting new places.”

Canning’s work has collected 39 Cannes Lions including two Cannes Grand Prix honors for Media (Unilever’s “Lynx Jet” and Canon’s “Photochains”), two Cannes \Media Agency of the Year titles, 12 Gold Lions, the inaugural Cannes Gold Lion for Branded Entertainment, D&AD pencils, the One Show Entertainment Best of Show and International.

  • Monday, Sep. 15, 2014
David Morgan joins Havas Japan as exec creative director
David Morgan

Havas Worldwide Japan has appointed David Morgan as executive creative director. In addition to leading the agency’s creative offering, he will also serve on the Havas executive committee.

Prior to joining Havas, Morgan’s leadership experience in Japan and across Asia-Pacific was honed over eight years with Ogilvy & Mather Japan, resulting in Gold wins at Cannes, PMAA, ADFEST, and AMEA, along with a range of other international prizes. In his new role at Havas, Morgan will help to serve such clients as Air France, Alcon, Alpine Electronics, BMW Motorrad, Evian, IBM, Orbis and Pernod Ricard. Morgan will also oversee the consumer-facing work of Havas Life Japan’s portfolio of healthcare clients.

  • Monday, Sep. 15, 2014
Carrie Holecek named exec producer at charlieuniformtango
Carrie Holecek

Carrie Holecek has joined charlieuniformtango as executive producer. Her recent postproduction background includes having served as managing director of Red Car Chicago after a tenure as executive producer at Whitehouse Post, Chicago.

Prior to that, she was at Company 3, Santa Monica, and worked at EFILM and Technicolor as an executive producer on such feature films as Mr. & Mrs. Smith, Frida, Looney Tunes: Back in Action, Pleasantville, The Island,  and The SpongeBob SquarePants Movie.  Her career has led her to work with agencies including Leo Burnett, DDB, Fallon, Draftfcb, mcgarrybowen, and The Richards Group. Holecek has overseen post on multiple award-winning ad campaigns for Allstate, Discover, McDonald’s, BMW, Nintendo, and Bud Light, among others.

Lola Lott, charlieuniformtango owner/CEO, noted that Holecek has already contributed as part of the company team on campaigns for AT&T out of GSD&M in Austin, and Ford for Team Detroit.

Holecek is from Marion, Iowa. She studied business, marketing, and speech communications at the Minnesota State University at Mankato and started her career in advertising in Minneapolis, including serving as an associate producer at Fallon.

  • Thursday, Sep. 11, 2014
Sound Lounge launches Sidecar; Pichette hired as casting director
Anthony Pichette

Audio postproduction company Sound Lounge has launched Sidecar, the in-house on-camera arm of Sound Lounge’s casting division.

Sidecar will be led by newly hired on-camera casting director Anthony Pichette, who joins Sound Lounge’s veteran VO casting director Carrie Faverty at Sidecar from Kipperman Casting, where he worked on numerous network campaigns, regional commercials, industrials, promos and webisodes. Pichette’s experience includes casting for major brands, including Coke, Nintendo Wii, Olive Garden and Six Flags. Pichette also assisted in-house casting departments at networks such as Nickelodeon (Blue's Clues) Food Network, Spike and MTV.

The Sidecar name, a play on the motorcycle attachment (as well as the cocktail), is symbolic of the growing family under the Sound Lounge name. Understanding the importance of collaboration when translating a director’s vision, Sidecar will allow Sound Lounge’s casting division to be a one-stop shop for all casting needs--giving dedicated direction, hand-selecting talent and bringing a fresh perspective to the casting breakdown.

“Our casting division at Sound Lounge continues to grow and we’ve recognized the need to expand and diversify our offerings and capabilities for clients,” said Sound Lounge COO Marshall Grupp. “Being based in New York, we’re in a unique position to tap into the city’s incredibly diverse talent pool.”

“Given Sound Lounge’s larger role within the advertising community and the relationships we’ve cultivated throughout the years, launching Sidecar was the best way for us utilize our network and deliver the best talent to match our clients visions and needs,” said Faverty. “Providing on-camera casting will allow us to streamline and simplify the client experience from start to finish. We’re thrilled to be able to offer this unprecedented access to talent, and work with clients in this capacity.”

As casting director at Sound Lounge, Faverty has cast voiceovers for TV and radio commercials, web content and digital apps, as well as for webisodes, animated pilots, narrations, promos and the award-winning short film They Say. In a continuing effort to find and develop new talent, she has also become a teacher of voiceover classes.

  • Wednesday, Sep. 10, 2014
Andrea Scaglione joins Smoke & Mirrors as creative director
Andrea Scaglione

International visual effects and design company Smoke & Mirrors has named Andrea Scaglione to serve as creative director of its New York office. The one-time Ogilvy art director has a portfolio of work that includes all forms of animation and design for network, agency and brand clients, including Nike, Coca-Cola, MTV, Mercedes-Benz, and L’Oreal.

“Andrea’s work, not to mention her experience on the agency side, immediately drew us to her,” explained Mary Knox, Smoke & Mirrors’ managing director. “She has a fantastically diverse portfolio, and she really understands what our clients need from both a creative and strategic standpoint.”

Scaglione’s first projects at her new post include a series of animations for investment firm BlackRock. Other recent work from Smoke & Mirrors in New York includes animation for Microsoft and San Francisco agency Odysseus Arms; a collaboration with photographer/director Lacey for Gucci that ran online and in stores internationally; a Target spot for Mother; and visual effects for a Charmin spot out of Publicis that ran during the World Cup

The company also just finished visual effects work on the film The Wall Live Tour, for Rogers Waters, which debuted September 6 at the Toronto Film Festival.

“Smoke & Mirrors is a top shop in both New York and London, and I’ve admired their work for a long time,” said Scaglione. “There is a great team here and tons of opportunity to leverage my strong design viewpoint and production experience.”

Before joining Smoke & Mirrors, Scaglione had stints as a designer at the former independent ad agency Weiss Stagliano and as art director at Ogilvy, where she was a key player during its launch campaign for Fanta. Most recently she was creative director at the visual effects and design studio My Active Driveway. She is a long-time supporter of--and serves as a creative director for--the Alicia Keys nonprofit Keep a Child Alive (http://keepachildalive.org/), which is dedicated to helping at-risk children in Africa and India.

Smoke & Mirrors also represents London edit shop The Assembly Rooms in the United States. Both companies are repped on the East Coast by Sarah Jenks Repping and in the Midwest by Robin Stevens, as well as by Jenks. London-based Kabir Malik handles broadcast and media promotion representation for Smoke & Mirrors internationally.

  • Monday, Sep. 8, 2014
BETC London adds 7 staffers
(L-r) Nat Cantor, Rafe Greenlaw, Neil Gurr, Jon Kallus, Ash Ghazali, Kate Blumer and Gareth Rice.

BETC London has made seven hires: the sr. creative team of Ash Ghazali and Jon Kallus; the creative duo of Nat Cantor and Neil Gurr; head of design Rafe Greenlaw; art director Gareth W. Rice; and director of creative services Kate Blumer.

Sr. creative team Ghazali and Kallus come over from BBH London where their where their professional partnership began, creating films for Barclaycard and Mentos. Before their fortuitous meeting in London, Kallus was based in San Francisco, teaching at Miami Ad School and working at Goodby Silverstein & Partners, where he was part of the team that brought the world a 50 foot vending machine for Doritos at SXSW. Before that, he wrote the first big DirecTV campaign at Grey NY, shooting an eccentric Russian billionaire and his mini pet giraffe.

Ghazali started his career at Ogilvy Singapore in 1999, bringing them awards success with his FHM print and Levi’s Reborn online campaigns. He moved to BBH Singapore in 2008, transferring to BBH London two years later, where he was the creative director on the Google account. He oversaw the Google Voice Search billboard campaign, which earned gold at Cannes as well as a Media Grand Prix. He also helped launch Google Chrome with a film starring SBTV’s Jamal Edwards, which picked up 4 million views in just three days.

The AKQA creative team of Cantor and Gurr brings to BETC 14 years of creative experience on such brands between them as Nike, Xbox, Heineken, Volkswagen, Mazda and Fiat. The pair started working together in 2012, a partnership which saw them lead the award-winning Nike Barbershop campaign for Euro 2012, which allowed football-obsessed fans to emulate some of football’s most iconic hair styles online, and even get their hair chopped for real at pop up barbershops around the world. Cantor and Gurr also worked together on Nike’s “The Chance,” an innovative campaign that gave young, unsigned footballers the opportunity to put themselves in the spotlight and earn a professional contract.

Greenlaw joins BETC London as head of design after seven years as a designer at Mother London, where he worked on an extensive portfolio of brands including Ikea, Stella Artois, Motorola, Becks, Schweppes, Boots, Intel-Acer, Travelodge, Pot Noodle, Coca-Cola and Diet Coke.

Art director Rice hails from New Zealand. He moved to Wieden+Kennedy Amsterdam in 2009, where he worked on the global re-launch of Coke Music, Heineken and the Film Institute Netherlands. Gareth moved to London in 2012, where he spent time at Mother boutique agency Wednesday, working across a range of fashion and luxury clients, before heading to BETC London.

Blumer becomes director of creative services at BETC London. She brings 13 years of experience to her new roost. Blumer spent the first four years of her career at AMV BBDO, before moving to BBH London, where she spent five years as traffic, producer and art buyer on Audi, eBay, Barclays and British Airways. Her next move took her to Wieden+Kennedy Amsterdam and Coca-Cola, ESPN and Nike, before heading back to the U.K. to be head of project management at Havas London.

  • Monday, Sep. 8, 2014
Danielle Trivisonno Hawley named CCO at POSSIBLE
Danielle Trivisonno Hawley

Global digital creative agency POSSIBLE has promoted Danielle Trivisonno Hawley from group creative director to the newly created role of chief creative officer, Americas. Hawley will be responsible for overseeing the development and execution of all client campaigns for North America, while aligning teams across the region to continue delivering effective creative. She is based in Seattle and will report to Jason Burby, president, Americas.

Hawley’s role includes strategic creative direction and oversight of team members in Seattle, New York, Los Angeles, Cincinnati and Costa Rica for the agency’s roster of Fortune 500 clients. Hawley will play a key role in continuing to bring the agency’s “Does It Work?” ideology to life--which dictates that creativity informed by data must be tied to meaningful and measurable results.

Hawley has been integral in developing the agency creative offering to embrace a holistic digital approach. Most notably, Hawley led strategic creative for POSSIBLE’s social Audi work which resulted in a Gold Addy. She has played key roles in developing campaigns for Microsoft, HBO, Pepsi, Revlon and Morgans Hotel Group, among other brands. Hawley’s creative has been recognized by Cannes Lions, One Show, and Communication Arts. Prior to POSSIBLE, Hawley was at Creature and McClain Finlon Advertising.

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