Margie Chidley, Ricard Valero and Matthew Wakeman have each been promoted to creative director at Eleven San Francisco. In their new roles, Valero, Wakeman and Chidley head the creative teams for the agency’s ARIA and Dignity Health business, as well as the recently won Oakley account. The trio will report directly to chief creative officer Mike McKay and be tasked with leading the charge on high-level concepts for creative campaigns, developing visual product development, design projects and content creation.
Previously Chidley worked as a sr. copywriter for Eleven, working on accounts like ARIA Hotel Las Vegas, Taylormade and Apple. Prior to Eleven she worked with Goodby Silverstein & Partners, Strawberry Frog, R/GA and JWT. Her experience spans a wide range of expertise in TV, viral videos, interactive site experiences, print, branded content and radio for brands including Corona Light, Kleenex, Comcast and Chevrolet.
Valero rises from the previously held role of associate creative director at Eleven, where he worked on accounts like Virgin America, Adidas, TaylorMade and Dignity Health. Prior to joining Eleven, Valero was associate creative director at Evolution Bureau, where he worked with clients Chivas Regal, Intel, NFL, and Sunglass Hut. Valero has worked extensively in Europe and the US, and his creative has been recognized at numerous awards shows including Cannes Lions, Clio Awards and Eurobest.
Wakeman leaves the role of sr. brand designer, which he held when earning an International Young Gun for his digital and social work with Virgin America. Since then, he has been integral in shaping campaigns for Adidas, Apple, AAA, Facebook, Dignity Health, TaylorMade, ARIA and the Oakley account. Prior to joining Eleven, Wakeman led design and branding experiences for a range of companies including The North Face, Fisher-Price, Reef, Target and Oracle.