MING Utility And Entertainment Group, the creative company recently founded by advertising vets Linus Karlsson, Brian DiLorenzo and Tara DeVeaux, has named Brad Blondes to serve as partner/chief design officer. In his new role, Blondes heads Design by MING, a strategic design and creative unit. Blondes reports directly to Karlsson, MING chairman and chief creative officer.
Blondes brings deep experience as a design executive to his new post. As former sr. VP, director of design at McCann New York, he was responsible for leading all design-related content within the agency and worked with clients such as Chevrolet, American Airlines, The United States Postal Service, Jose Cuervo, Verizon, Nasdaq, General Mills, Kohl’s and McCann NY. Prior to McCann, he worked as an art director/designer at BBDO NY on Starbucks, at Mother NY on Tanqueray, Target, Stella Artois and Dell, and at Sapient Nitro on Conde Nast, Foot Locker and Disney. His experience over the past decade also includes design positions at Landor & Associates, Brand New School, MTV Networks, Momentum Worldwide, @radical.media and Winterhouse Studio.
In addition to leading design strategy for MING clients, Blondes teaches a branding class at Parsons The New School for Design as an adjunct professor. He holds an MFA in Design from Yale University where his thesis work focused on “undoing,” a process he incorporates in his work today to discover the truth and potential of a brand by breaking it down and building it back up again. He attended SVA for Graphic Design and earned a BA from Temple University where he graduated Magna Cum Laude.