VMLY&R has appointed Walter Geer as executive creative director, experience design, in its rapidly expanding customer experience practice. Geer will be based out of New York and will work closely with Jason Xenopoulos, CEO of New York and co-CCO of North America. Geer will report to Eric Looney, chief experience design officer who leads the agency’s experience design practice in North America.
Geer will drive the creation of innovative design solutions within VMLY&R’s connected health practice and help lead the transformation of talent and capability across this high-growth group.
With over $100 million in health revenue in 2019, VMLY&R’s health practice is rated among the industry’s top 20 global health agencies. In the long term, Geer will also work to synergize brand and customer experiences across a broader range of clients such as Dell Technologies, Campbell Snacks, Pfizer and New Balance.
Geer joins VMLY&R from TBWA\WorldHealth where he held the position of SVP, group creative director, digital experience and innovation. Recently, Savoy Magazine named him to its list of 2020 Most Influential Black Executives in Corporate America. He is most known in the advertising space for creating compelling mobile advertising experiences that have reinvented and revitalized the way brands and advertisers connect with consumers through a multitude of digital platforms.
A 20-year veteran of the digital advertising space, Geer holds a total of six U.S. patents for digital ad formats, and has developed ad products and implemented creative strategies for a variety of publishers and leading technology and media companies including Google, Viacom, The New York Times and MySpace. Geer has architected market-first usability labs, applying biometric research to the development of creative executions and minimizing risk by understanding how consumer emotions and demographics impact brand engagement.
Prior to TBWA\WorldHealth, Geer was VP and creative director at Verve where he ran design and engineering teams responsible for the company’s creative production and innovation. He joined Verve from PointRoll (Gannett) where he was VP of product strategy.