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Friday, Apr. 25, 2003
Navigating The Blogosphere
Internet phenomena and terms appear, burn briefly for a time, and then slide into rapid antiquation. As catch phrases like "information super highway," "new media" and "e-commerce" lose their currency, new constructions appear to capture the buzz. One term you're sure to be hearing more and more in...
Friday, Apr. 25, 2003
Post/VFX, Music/Sound Sesign and Radio Briefs
SHORT CUTS Edgeworx UK , London, completed postproduction work on "Refuel Matrix" for Oscar Mayer Lunchables. Produced by Loose Moose, London, the :30 features Dillon, the hero of the current Lunchables campaign, who begins to "crash" in school due to hunger. The spot then enters into a 3-D CGI...
Friday, Apr. 25, 2003
ON THE MOVE
New Faces Jon Pearce has joined Team One Advertising , El Segundo, Calif., as a group creative director on the Lexus account. Account Movement Toyota has awarded the ad account for its Prius car to Saatchi & Saatchi , Torrance, Calif. Fallon New York has won the Virgin Mobile account. Leagas...
Friday, Apr. 25, 2003
Marshall Plan: Spots Via Moxie
Director Rob Marshall, whose feature film directing debut, Chicago, won this year's Oscar for best motion picture, has entered into an exclusive representation relationship with bicoastal Moxie Pictures to helm commercials. This is the first spot foray for Marshall, who on the strength of Chicago...
Friday, Apr. 25, 2003
Raisin' Brand: AICP Honors New Fusion
The Association of Independent Commercial Producers (AICP) is launching a program that will recognize notable creative work springing from the fusion of advertising and entertainment. The AICP Brand Integration Honors program will bow on Monday morning, June 9, at the Museum of Modern Art's...
Friday, Apr. 25, 2003
Kangaroo Courts Concepts, New Talent
Sponsored by the nonprofit Sean Francis Foundation, and established to mentor promising creative and filmmaking talent via the production of worthwhile public service ad work that is guaranteed airtime, the Kangaroo Project now enters the second year of its annual competitions, this time looking to...
Friday, Apr. 18, 2003
RSA USA, Black Dog Sign Bayer
LOS ANGELES—Noted commercial and music video director Samuel Bayer has signed with bicoastal RSA USA and its clips division, Black Dog Films, for U.S. representation. The director will also look into developing longform projects through the company's motion picture and television production house,...
Friday, Apr. 18, 2003
Click 3X Diversifies, Hires Editor Fuchs
NEW YORK—Click 3X has secured its first full-time staff editor, hiring Lars Fuchs, who brings extensive international experience to his new roost, including work in Scandinavia, Hong Kong, Puerto Rico and the United States. To accommodate Fuchs, Click 3X has installed a brand new Avid suite. He is...
Friday, Apr. 18, 2003
Cause & Effects
To the casual television viewer these days, it might seem that advertisers have stepped back somewhat from big special effects spots. And there is some truth to that, at least as it applies to spectacular, in-your-face, Men in Black-type extravaganzas. Less obvious are the kinds of spots that use...
Friday, Apr. 18, 2003
SPECIAL REPORT: VISUAL EFFECTS_ New Connections
Can you make a two-dimensional icon into a 3-D action hero within a five-day timeframe? BBDO New York and director Jake Scott of bicoastal RSA USA put that question to Rhythm & Hues Studios (R&H), Los Angeles, during pre-production on the AOL Broadband spot "Six Million Dollar Man," which...