Top Spot of the Week
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Friday, Feb. 24, 2012
Top Spot of the Week: Target's "Color Changes Everything" From Director Filip Engstrom
Whether it's the spring bloom or a suburban living room, the addition of a little color can transform everything around it. And with a range of offerings, from throw pillows to tableware to dresses, Target's vibrant spring collection can refresh any space. Director Filip Engstrom of Smuggler...
Friday, Feb. 17, 2012
Top Spot of the Week: Director Lance Acord, Deutsch Whip A Dog Into Shape For Volkswagen
Deutsch Los Angeles teamed with director/DP Lance Acord last year to wow Super Bowl audiences with the Volkswagen Passat spot "The Force." The commercial was so successful--it was a SHOOT Top Spot, topped many favorite Super Bowl spot lists and has been seen by more than 50 million people and...
Friday, Feb. 10, 2012
Top Spot of the Week: Chrysler's "It's Halftime in America" Directed By David Gordon Green
For the second consecutive year on the Super Bowl, Chrysler has with a two-minute spot woven itself into the fabric of America, paralleling the comeback of the automotive industry to that of Detroit and the entire country. It started during last year's Big Game with "Born of Fire" which played as...
Friday, Feb. 3, 2012
Top Spot of the Week: IBM's "All in the Cloud"
Psyop / Smuggler and Ogilvy & Mather , New York, teamed on this spot which depicts a world one could imagine in the clouds. Creating this world entailed contributions from 32 animators, illustrators, designers and modelers over an eight-week span. Everything in the spot was painted by hand and...
Friday, Jan. 27, 2012
Top Spot of the Week: DirecTV's "Roadside Ditch"
After a frustrating phone call with his cable company, a man goes to play racketball to let off some steam. But as a voiceover explains, when you let off steam, that can lead to an accident. A ball hits the man in the eye, leading to his having to wear an eyepatch. The voiceover continues in this...
Friday, Jan. 20, 2012
Top Spot of the Week: Erich Joiner Treats An Ordinary Guy To The Best Test Drive Ever For MINI
It was an unorthodox creative process that led to the making of the MINI short film The Best Test Drive Ever. Period. It all started with a contest created by ageny Butler, Shine, Stern & Partners (BSSP) --and inspired by SMITH magazine editor Larry Smith's six-word memoir project--that called...
Friday, Jan. 13, 2012
Top Spot of the Week: State Farm/26 Seconds' "Wake Up" Helmed By @radical's David Meyers
We open on a shot of a teenage boy reaching over to shut off his alarm clock as we hear a female voice yell, "Wake up, time for school!" The lad is jolted awake as he suddenly is swallowed into the bed, cutting to a shot of the teenager falling onto the same bed, once again asleep, accompanied by...
Friday, Jan. 6, 2012
Top Spot of the Week: NBA's "Happy Together"
This feel-good promo features footage from the Turtles' 1967 performance on the Ed Sullivan Show, where they performed the iconic song, "Happy Together." Pictures of NBA players' faces (such as superstars Dirk Nowitzki, Kobe Bryant, Blake Griffin, Tim Duncan, et al) have been placed over the band...
Friday, Dec. 30, 2011
Top Spot of the Week: Google's "Google Zeitgeist 2011"
Director Scott T. Chan, founder of L.A.-based creative agency Whirled , recaps the emotional touch points of 2011 in a web film titled Google Zeitgeist 2011 . The film is a powerful snapshot of the year's highlights captured and shared via Google online tools such as Search, Google+, Maps and more...
Friday, Dec. 23, 2011
Top Spot of the Week: Nissan LEAF's "Singing Sockets"
Looking for a creative outlet? Well, TBWA\Chiat\Day , Los Angeles, has found that literally as electrical wall sockets join in celebrating the one-year anniversary of the all-electric Nissan LEAF automobile by singing "Happy Birthday." This thank you to those who have bought LEAFs was directed by...