Chat Room Interviews
Displaying 391 - 400 of 490
Wednesday, Apr. 9, 2008
iChat: mwaves CEO Rajeev Raman Discusses Mobile Video Ad Opportunities
A key to the advance of mobile video advertising will be the availability of entertaining mobile content that reaches a large audience. mywaves, a two-year-old company, plays a wealth of free ad-supported content that is popular with young people, with video advertising playing in pre-roll and...
Wednesday, Apr. 2, 2008
iChat: Jonathan Epstein, Double Fusion's President/CEO, Discusses In-game Video Advertising
As in-game advertising grows, the types of ads that run in and around games is growing too, with banners and billboards being replaced by dynamic placements that include video ads. Video ads can run as pre-rolls or post-rolls and can be incorporated into the game action, providing a new experience...
Wednesday, Mar. 26, 2008
iChat: TAXI Content's President, Daniel Rabinowicz Discusses How TAXI's New Division Will Use Video
TAXI, a Toronto-based agency with five Canadian offices and one in New York, expanded last August with TAXI Content, a unit dedicated to extending the agency's reach into all types of new media, from mobile to widgets. Daniel Rabinowicz, president of TAXI Montreal since 2004, is president of TAXI...
Wednesday, Mar. 19, 2008
iChat: Peter Chen, VP Ad Operations, Community Connect, Discusses Niche Marketing On Social Networks
Community Connect owns five niche social networking sites that reach reach out to ethnic and other niche markets. BlackPlanet.com, its biggest site, has 16.5 million members. It also operates AsianAve.com for the Asian American community, MiGente.com for the Hispanic community, Glee.com for the gay...
Friday, Mar. 14, 2008
Chat Room: Marcello Serpa
On May 15 during a formal dinner event in Miami Beach, Marcello Serpa, partner and general creative director of AlmapBBDO , Sao Paulo, Brazil, is scheduled to receive Clio's Lifetime Achievement Award. It's a curious honor given that Serpa is only 45. But at the same time, it underscores his...
Wednesday, Mar. 12, 2008
iChat: Crackle's GM Jonathan Shambroom Discusses Ad Opportunities
Crackle, the Sony Pictures Entertainment site that derived from Grouper last July announced that Jonathan Shambroom, originally VP of products and marketing, has become the general manager who will lead development of the site. iSPOT caught up with him last week to find out how the site, which...
Wednesday, Mar. 5, 2008
iChat: Jack Hallahan, MobiTV's VP, advertising and brand partnerships, Discusses Mobile Video Advertising
Last week, MobiTV, a provider of mobile television content, released data about its audience and the impact of its advertising. It said its audience consists of over three million subscribers and 60 million handsets and that its ads generate a response over 300 percent above direct response...
Friday, Feb. 29, 2008
Chat Room: Elizabeth O'Toole, Goodby, Silverstein & Partners
In April, Goodby, Silverstein & Partners , San Francisco, will enter its 25th year in business. But we're not commemorating that in this installment of Chat Room. Instead our focus is on Elizabeth O'Toole, who's been on hand for all but five of those Goodby years. O'Toole recently celebrated 20...
Wednesday, Feb. 27, 2008
iChat: Exopolis' Founder/Partner Daniel Arcana Discusses Machinima Animation
To produce animated content for Microsoft Visual Studio's "Defy All Challenges" campaign, Exopolis, a Los Angeles production studio, used machinima, a new game-based filmmaking technique that is taking animation, and potentially broadband video advertising, in a new direction. The campaign, which...
Wednesday, Feb. 20, 2008
iChat: Tabreez Verjee, GoFish Corp. President, Discusses Video Ad Opportunities With New Youth Network
Yesterday, GoFish Corporation announced the launch of a vertical entertainment and media distribution network that will help marketers reach 17.4 million 6-17 year old online users in the U.S. The kids, teens and tweens market is ripe for advertisers and the GoFish network includes a limited number...