Features
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Saturday, Oct. 1, 2005
Marketers Discuss ANA Survey On Branded Entertainment
The Association of National Advertisers (ANA) held its annual television advertising forum last week (3/23) at New York's Grand Hyatt Hotel. Bob Liodice, president/CEO of the ANA, noted during his opening remarks that "the past few years have been marked by a significant transformation of the...
Saturday, Oct. 1, 2005
The Road To NAB:
For those interested in cinematography and arriving the weekend before the exhibition hall opens at the 2005 National Association of Broadcasters (NAB) Convention, April 16-21 in Las Vegas, a visit to the Digital Cinema Summit might be time well spent. Co-produced by the Society of Motion Picture...
Saturday, Oct. 1, 2005
Big Thinking At Boutiques
A new generation of creatively focused boutique shops, often started by creatives with backgrounds at major agencies, is causing considerable buzz in the ad industry, as more and more high-end clients gravitate towards them in search of marketing solutions. While creatively driven smaller shops are...
Saturday, Oct. 1, 2005
The Direct-To-Client Relationship
For production companies, the advertising agency is normally the conduit to a client. However, as marketers search for new ways to communicate to consumers, they at times go directly to a production company. That scenario might happen for any number of reasons--because of a client/director...
Saturday, Oct. 1, 2005
Round One Of Balloting Begins For AICE Awards
The 2005 Association of Independent Creative Editors (AICE) Awards competition is entering its first round of balloting. DVDs of spot entries were sent out earlier this week to editors at AICE-member companies. Editors will screen the entries and their assessments will pare the field down to...
Saturday, Oct. 1, 2005
New Formations
The weekend before Super Bowl XXXIX, the National Football League (NFL) spot "Tomorrow"--which featured NFL players singing the classic "Tomorrow" from the musical Annie --was lensed on location in Miami and in the Florida Keys. Meanwhile, editor Chuck Willis of bicoastal/international Cut + Run...
Saturday, Oct. 1, 2005
Don't Judge A Book By It's Cover
Ads for mortgage lending companies aren't exactly known for creative ingenuity--the endlessly airing Ditech spots come to mind as fairly typical of the category. That perception changed Super Bowl Sunday, when Ameriquest Mortgage Company, an Orange, Calif.-based lending firm, broke two clever spots...
Saturday, Oct. 1, 2005
The Evolution Of Production
At conferences covering creativity and varied communication outlets, talk about media neutrality abounds. Clients are more actively pursuing ideas outside the realm of the traditional TV spot. More likely than not these days, a client wants an integrated approach--perhaps an online game, a viral...
Saturday, Oct. 1, 2005
Color Correction
In 2005, the post community will be introduced to many choices in developing color correction systems and corresponding workflow tools. And with implementation already underway, agencies can expect by year's end to be looking at some new workflow options in coloring and finishing their commercials...
Saturday, Oct. 1, 2005
How Did They Do That?
The Visual Effects Society (VES) has nominated three spots for the 2005 award in recognition of outstanding visual effects in a commercial. The winner will be announced and honored--along with recipients of visual effects awards in film, television, video games and music videos--during a gala event...