Features
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Sunday, Oct. 16, 2005
Taking A Shot
When Dean Miyahira, an editor at Chrome, Santa Monica, first started looking for jobs in post, he had a rather unique way of going about it. " I answered help wanted ads by sending out little airline tequila bottles with a shot glass that said 'here's a shot, I'd like one too,'" explains Miyahira,...
Sunday, Oct. 16, 2005
Funny Stuff
"I want to be a comedic editor," says Bill Cramer of Crew Cuts, New York. "That's what I'm striving for." It would seem that the editor is succeeding--he's cut a string of very funny Dairy Queen spots for Grey, New York, directed by Baker Smith of harvest, Santa Monica. Those spots include "Shock...
Sunday, Oct. 16, 2005
A Good Mix
"As an editor, you're kind of like an archeologist," says Jennifer Dean, who cuts at bicoastal Lost Planet. "Everything is ahead of you, and you're just slowly dusting away, revealing different layers as you go. "I feel that's the biggest challenge as an editor," she continues. "Whatever you get [...
Saturday, Oct. 1, 2005
A52 creates "Keyhole" for the Honda Civic
The Honda Civic has a reputation as a dependable, affordable and fuel-efficient car. Perhaps you may have turned to it when you bought your first automobile, or maybe you are considering it for your next car as the price of gasoline skyrockets. For 2006, Honda has redesigned the Civic, and with the...
Saturday, Oct. 1, 2005
Making Noise
This past advertising awards season, Honda Diesel's "Grrr" started its engine and never looked back. One of the most honored commercials in recent years, its string of accolades include the Cannes Grand Prix, the Grand Clio at the Clio Festival, Best of Show at the One Show, two Golds in the D&...
Saturday, Oct. 1, 2005
Massive Attack
Animal Logic, Sydney (which also maintains an office in Venice, Calif.), has a lot of reasons to toast with Carlton Draft. It created the effects-laden "Big Ad" for the beer--which is currently airing in Australia; the spot has garnered a flood of attention, along with two Gold Sharks at last month...
Saturday, Oct. 1, 2005
Mixed Media
"I've been really lucky, where I haven't been pinned down to anything, which makes me happy, because it's good to try something new everyday," says editor Crandall Miller of The Whitehouse. "I love being able to jump back and forth--do a really nice commercial, and then do a crazy abstract music...
Saturday, Oct. 1, 2005
The Breakthrough Editor
Leo King got involved in editing at a mere 15, when he worked for Tony Lawson, a feature editor who at the time was cutting a film called The Two Deaths for director Nicholas Roeg. "At the time, the editor was still working with sticky tape and splicers, so I was amazed and transfixed at how the...
Saturday, Oct. 1, 2005
The Art Of An Integrated Campaign
In the past, when a carmaker wanted to introduce a new vehicle, all they had to do was make a big announcement with bells and whistles at the annual North American International Auto Show in Detroit, and launch a TV campaign that featured the car strutting its stuff on winding roads. Now, with...
Saturday, Oct. 1, 2005
Adding To The Mix
Advertising campaigns are growing more and more complex, with elements ranging from TV spots to Web games--whether simple, or more complex alternate reality games--and other online elements, as well as outdoor, posters and wild postings. Agency production departments are increasingly multi-tasking...