Features

Displaying 1441 - 1450 of 1511

Friday, Dec. 9, 2005

This week's series focuses on interactive ad agencies, and to that end SHOOT surveyed a sampling of creative execs at shops that specialize in creating online work. The questions asked were: What will the interactive landscape look like in the coming year? How is interactive advertising growing...

Friday, Dec. 9, 2005

Guidelines Set For Broadband Video Spots

Last month, the Internet Advertising Bureau (IAB), in conjunction with its broadband committee, released creative guidelines for online broadband video commercials. Those advertisers who are members of the IAB, and who create work within the parameters of the voluntary guidelines, will receive a "...

Friday, Dec. 2, 2005

Cruising To New Creative Heights

"The culture is not something static so we don't really spend time trying to maintain it. We spend more time trying to change it," states Alex Bogusky, partner/executive creative director at Crispin Porter + Bogusky (CP+B), Miami. That constantly evolving agency creative culture has been behind...

Friday, Nov. 25, 2005

Fallon, Nordstrom Remix The 80s

(Editor's note: Last week, SHOOT reported on the debut of Silverscreen in the context of it being one of several recent examples showcasing advertiser interest in establishing new creative channels to build brand and sales. Now we provide greater detail on the new venture, including its creative...

Friday, Nov. 18, 2005

New Opportunities

Creating campaigns beyond the 30 and 60-second formats is fast becoming standard operating procedure. Integrated campaigns--with viral ads, Webisodes, DVDs and other elements--represent an emerging creative outlet for directors and the production companies that represent them. So despite their...

Friday, Nov. 18, 2005

The Year of HD

The subject of high definition (HD) commercialmaking is vast. Forces from technological changes to new creative options to government mandates to budgets have collided and certainly caused confusion. But today, while not all is ironed out, a path is becoming more apparent. In the broadcast world,...

Friday, Nov. 4, 2005

Grey Gets Sirius For Tanqueray

For client Tanqueray, Grey Worldwide, New York, is building upon the spot soundtrack. The agency, along with Music Beast, New York, has taken the music from three commercials that aired last spring--"Gem Cutter," "Iceberg," and "Mmm"--and is creating three original songs: "Get Your Ice On," "One...

Friday, Nov. 4, 2005

Hot Tracks

The top 10 chart for fall highlights an animated urban landscape for Reebok that features an obstacle course set to a strong, Latin-infused beat. In Hummer's "Monster," touting the arrival of the Hummer H3, two monsters find love and a baby carriage set to an updated version of "Love is Strange"...

Friday, Nov. 4, 2005

Sound It Out

Music for advertising is not such a simple proposition anymore. With record companies and recording artists increasingly interested in gaining exposure via the ad world, agency music producers have more choices than ever, such as licensing, original tunes by recording artists, and tracks from...

Friday, Nov. 4, 2005

Ad-ditional Opportunities

Centennial, Colo.-headquartered National CineMedia--a venture of AMC Entertainment, Cinemark USA, and Regal Entertainment Group, three of the world's leading theatrical exhibition companies--develops pre-feature entertainment; cinema and lobby advertising products; business communications and...