JOJX has added Alan Masferrer to it directorial roster. This is his first U.S. representation, having established himself as an emerging talent in Europe, the U.K., and China. 

Catalonian-born Masferrer has helmed campaigns for BMW, Bombay Sapphire, Moncler, San Miguel, among others, in addition to music videos and fashion films. His work has received accolades and awards from across the globe, including recognition from UKMVA, MTV, and Ciclope, as well as several Vimeo Staff Picks. 

Masferrer’s work defies genre and challenges convention. In BMW’s "Joy at First Sight," the wonders of the universe unfold in the imagination of a young girl who dreams of becoming an astronaut. Alongside her father and stuffed monkey, the trio set out on a Milky Way-inspired highway in the family BMW to explore moon-like terrain under a star-filled night sky. In a spot for San Miguel Manila, the doors to the serene and the surreal, as well as the hidden and forbidden, are swung wide open through a single sip of beer. Hypnotic and intriguing, the film extends an invitation to imbibe and explore. Unexpected, fascinating, and provocative, Masferrer’s video for Klyne’s "Lend Me Another Name" explores what happens when a woman eats a few unusual eggs, only to find herself at the mercy of an octopus who contorts and transforms into something other. 

“We’ve been following the work of Alan Masferrer for several years now and are continually transfixed by his creations,” said Jackson Morton, partner and executive producer at the Los Angeles-based JOJX. “Alan’s unique vision and unconventional approach to filmmaking explore the wonder, beauty, and intrigue that surrounds us. We’re looking forward to carving out opportunities for him to explore the depths of his imagination.”  

“I’m really excited about this new partnership with JOJX because they share my passion for continuing to push the boundaries of filmmaking,” said Masferrer. “There’s a tremendous lifeforce and pulse of creativity that runs throughout the team and the roster, and I know we’re going to produce innovative, thought-provoking, and beautiful together.”

Masferrer is also repped by Friend in the U.K., Hamlet in Asia/France/Belgium, Grayskull in Spain, Antidote in Ireland, Rekorder in Germany, The Box Films in Italy, and Landia in Argentina/Brazil/Mexico.