Production company London Alley has added director Fred de Pontcharra to its roster for his first U.S. representation. London Alley handles him for commercials, branded content and music videos.

Based in Paris, de Pontcharra has assembled a body of work spanning spots, music videos and short films. He has collaborated with artists and brands such as Alpine, Deezer, Puma, L’Oreal and Dior.
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Luga Podesta, founder of London Alley, said, “Fred’s unparalleled talent and creative vision align perfectly with our commitment to delivering exceptional content that resonates with audiences. We look forward to collaborating with him on groundbreaking projects that continue to push the boundaries of creativity and innovation.”

“I am thrilled to be joining London Alley,” said de Pontcharra. “Their reputation for blazing trails in the realm of visual narrative has held a magnetic appeal for me. I look forward to teaming up with their talented team and bringing exciting projects to life and making magic together.”