- Tuesday, Feb. 28, 2017
MediaMonks has signed director Ismael ten Heuvel, represented by its film director roster TheBoardRoom. With the addition of the filmmaker---known more widely in the industry as the mono-monikered Ismael--Media Monks solidifies its stance as a full-service production company from technical and rich media through to VR/AR, animations, campaigns and film. The company handles Ismael worldwide except for The Netherlands where he works through his production house Pink Rabbit.
Ismael is best known for his work for brands such as McDonald’s (“Manifest”), Volkswagen (“The Way Back”), and most recently Heineken (“The Invention”), for which extensive postproduction processes were used in order to recreate an authentic vision of Paris in 1889. Ismael’s work has garnered honors including Cannes Lions and Epica Awards. Before switching over to directing, Ismael worked as an art director at Lowe Amsterdam for 10 years.
“I am thrilled that Ismael is joining our international network, while still doing work for his own production house in The Netherlands. He brings along beautiful craft, experience, and phenomenal work, such as the new international Heineken film,” said Jacques Vereecken, creative producer and partner of The Boardroom. “The fact that he has been an advertising creative means that he has an opinion and conceptually thinks along with the script. His specialty is storytelling and can be applied to a wide range of brands, which is clearly evident in his latest work for Heineken.”
MediaMonks’ film directorial roster is represented as TheBoardRoom, part of the MediaMonks network. TheBoardRoom offers clients a full-service live-action visual content resource covering everything from serious drama, absurd humor and fashion and beauty, to documentary short films and interactive storytelling. TheBoardRoom has been recognized by Cannes Lions, Eurobest, ADCN awards, Spin Awards and won the Dutch TV Audience Award (Golden Loeki 2014).