Peter Alsante has joined Grey New York as executive creative director.

Alsante comes over from BBDO New York where, over the past 16 years, he has contributed to the growth and success of such blue-chip brands as AT&T, FedEx, Snickers, Mountain Dew, Foot Locker and Thinx, among others, rising to executive creative director. Recently, he co-led the Home Depot pitch resulting in one of the agency’s biggest new business wins.

At BBDO NY, Alsante led the Sandy Hook Promise creative team that produced the film “Evan.” The effort won 10 Cannes Lions and helped propel BBDO to “Agency of the Year” at Cannes. He also created the award-winning “Pedestal Project” for the Color of Change, the largest online racial justice organization.

He has won every major industry award including The One Show, Cannes Lions, Clio, D&AD and the Emmy for Outstanding Commercial. 

“We’re thrilled to welcome Peter to the creative leadership team at Grey New York after 16 years at BBDO. He joins us having made some of the industry’s most awarded work in recent times, and we’re excited for what he’ll do in his next 16 years with us,” said Justine Armour, chief creative officer of Grey New York. “We’ve welcomed an enviable lineup of leadership talent in the past few months; I could not be more excited for what’s happening at Grey New York right now.”

That infusion of talent into Grey NY this year includes such key hires as:

• Brandon Solis, executive director of social & connections, from Eleven, Inc.
• Tim Jones, chief creative officer, Pharma, from McCann
• Ron Lewis, group creative director, Grey Health and Wellness, from McCann Health
• Andre Gray, executive creative director, from Eleven Inc.
• Sara Worthington, executive creative director, from McCann
• Armando Flores, executive creative director, from McCann
• And Ulrika Karlberg, executive creative director, from Yard NYC