Montreal-based production company L’ÉLOI has added seven artists and seven studios to its expanding roster, now representing a total of 23 diverse talents in the fields of directing, photography, mixed media and motion design. This expansion enhances L’ÉLOI’s creative capabilities and service offerings both in Canada and internationally. The studio also continues to broaden its reach through strategic partnerships with established representatives in key cities such as Toronto (Hestyreps), New York (FreeAgents) and Chicago (Renee & Melissa). L’ÉLOI has added directors Derek Branscombe, Justin Abernethy, Ivan Jurado, Raphael Vangelis, Guillaume Alantaz and the helming duo BOM. All are repped in Canada and the U.S., except for Brandscome whom L’ÉLOI handles worldwide, and Jurado who’s handled just in Canada. Additionally, seven animation studios, including Frame, Temple Caché, Clim, Anecdote, Colegram, Baillat and Mat&Fab have joined L’ÉLOI to deliver compelling mixed media content. Frame and Baillat are both repped in Canada and the U.S. Anecdote, Colegram and Mat & Fab are handled worldwide. And Temple Cache as well as Clim are represented in Canada.....

Bicoastal production company Boomshot has hired Sara Iversen as its executive producer/head of partnerships. Iversen’s career started at advertising agencies like TBWA, Grey, and Lowe, where she served as an account executive on global brands such as General Motors, Playtex, and Banana Boat before moving into production. During her tenure as a VP of strategy and business development at Alkemy X, she was instrumental in the product launch of Samsung’s Frame TV, and at Industrial Color she led the production charge on several Amazon device launches, as well as many other initiatives for popular brands like Fenty Beauty, Asics, Puma, Bud Light, Geico, and L’Oreal, to name a few....