Filmmaker Andrew Batista has joined Strike Anywhere, marking his first signing in the U.S. He had previously been freelancing in the American ad market.

The Los Angeles-based Batista has already delivered three campaigns at his new roost: Square’s first Hispanic U.S. market broadcast campaign; Atlassian’s “Impossible Alone” campaign featuring sweeping visuals; and a reimagining of the U.S. Army’s legendary “Be All You Be” campaign.

Born in Miami and raised in Pittsburgh and Buenos Aires, Argentina, the world of film was a gateway into American culture for Batista. A childhood spent combing through the VHS library in the U.S. Embassy’s commissary cemented his obsession with the cinematic language of films and advertising. Batista’s body of work includes spots for Nike, Lyft, Audi, Ford, Meta, and Pfizer. He got his start directing short films, and documentaries, including the Vimeo Staff Pick Chasing The Wind, which chronicles the story of champion windsurfer Jasper Vesterstrom and his struggle with his father’s diagnosis of ALS.

Batista said, “As an artist, I seek to blend iconic visuals and powerful storytelling that leaves a lasting impression. What I like about Strike Anywhere is that at the heart of the company is a shared love of film. We all care deeply about our work, and I’m excited that they’ve brought me on board.”

Strike Anywhere’s managing director/EP Victoria Guenier is enthused over Batista coming aboard the company roster. She said, “Andrew creates beautiful imagery, and nothing will stop him from getting the shot.”