Columns
Does art imitate life? Or does life imitate art? Rather than ponder such heavy philosophical questions, this spot-promoting The Magic City Art Connection, an annual festival in Birmingham, Ala.-provides an entertaining alternative by positioning art as a byproduct of everyday...
WHILE SHOOT TAKES pleasure in uncovering obscure, creatively worthwhile spots in "The Best Work You May Never See," there's a heightened gratification when some of that fare goes on to gain wider spread recognition. Most recently, three such commercials were honored-two at The...
CLIENT
Toyota Motor Sales USA/Lexus RX-300.
PRODUCTION CO.
Tony K., Santa Monica. Tony Kaye, director/DP; Natalie Hill, executive producer; Suzanne Hargrove, producer. Shot on location at the Tejon Ranch, north of Los Angeles.
AGENCY
Team...
5 Years Ago
JUNE 17, 1994
Panavision New York, a newly formed dealer unit of Panavision International, the investor group headquartered in Tarzana, Calif., has acquired the photographic and lighting rental business and assets of New York-based General Camera Corp...
Jonathan Miller & Co., Marina del Rey, Calif., has been merged into Dublin Productions which is based in Hollywood and Minneapolis. Executive producer Jonathan Miller brings a couple of his Miller & Co. directors into the Dublin fold for commercial representation: Tom...
To today's consumer, a fast-talking sales pitch promoting cellular phone service sounds like a form of marketing torture. But in the context of "Auctioneers," a :30 for Aerial Communications out of San Francisco agency Goldberg Moser O'Neill, the scenario instead is an...
There's nothing more refreshing than a new tack on the traditional car spot. Whether it's Volkswagen's "Synchronicity" via Arnold Communications, Boston, or Honda's "Art Gallery" via Rubin Postaer and Associates, Santa Monica, advertisers who have fresh takes on the automobile...
ONCE UPON A TIME, :30 NA- tional spots ruled the world. Creative work was executed before being tested, clients trusted their agencies, directors owned their own shops or were loyal to a particular production company. Agencies trusted their visions to a handful of directors all...
Post Perfect, New York, purchased a Discreet Logic Inferno digital compositing system running version 3.0 software, and a new Silicon Graphics Onyx 2 platform for the Discreet Logic Fire online editing system. The facility also added a Discreet Logic Wire networking system....The Works Video...
SINCE MY ARRIVAL FROM England onto the shores of the United States almost two years ago, I quickly realized that America feeds itself on bad television-talk shows, sitcoms, dramas, soap operas, infomercials and the packaging around them. It never bloody ends! I joined a gym upon my arrival-bang...