Chat Room Interviews
Millions of Us, a Sausalito, Calif. agency that specializes in virtual worlds, was launched in May, 2006 and is having success now with campaigns that are taking advertising in a new direction. Advertisers first played banner ads in virtual worlds, but...
Impact Engine, an advertising technology company, has announced the private beta release of a platform for the creation, management and placement of rich media ads, including video. The service allows advertisers to create their own ads and place them on...
After the Iowa caucus and the New Hampshire primary, interest in the presidential election intensified, with all eyes looking forward to the next primaries. As the campaign progresses, political advertising will pick up and we wonder what role broadband video advertising will play. This election...
Not quite a year ago, Mark Grande came aboard as head of development at Hungry Man Entertainment (HME), a then recently formed division of leading commercial production house Hungry Man. HME currently has a couple of feature scripts...
In December, MTV Networks, a division of Viacom, announced the formation of Digital Fusion, a specialized unit focused on developing customized ad content. The unit can create marketing programs for the company's vast network of 300 sites in the entertainment...
In late October, DAVE Networks, a company that has provided the technology for Internet social community video platforms (iSPOT, April 11), launched Next.TV, a 50-channel Internet video-on-demand...
China has captured the imagination of assorted advertisers and marketers, fueled further by the 2008 Summer Olympics being in Beijing. Word is that NBC is charging around $800,000 for a primetime 30-second ad time slot airing during the Beijing Games. And China Central Television is also...
World Now, which sells interactive advertising for the ABC Group of 10 local TV stations in New York, Los Angeles and other major markets, recently announced it has assisted the stations in relaunching their sites, which will begin to broadcast more video...
Uwe Gutschow has made his first professional foray stateside, recently joining Saatchi & Saatchi LA as director, interactive strategy, after an accomplished tenure at Saatchi & Saatchi Cape Town, which included his founding...
Rhythm NewMedia, a mobile ad network, is leading the charge with mobile video, having executed successful campaigns for Unilever's Lynx and Mazda earlier this year. The campaigns have run in Europe with the cooperation of European carriers, and now an...