Chat Room Interviews
Joel Burslem, who writes the Future of Real Estate Marketing blog, is an expert in the way real estate agents are using video advertising. Real estate is a great example of an industry that is increasing its use of video, with realtors...
Podaddies is a new online video ad network that focuses on placing ads with iTunes podcasts, blogs and P2P (peer-to-peer) networks. "Online video, including user-generated video and downloadable video like podcasts, is growing more quickly than anything...
Ronny Northrop was worried that he might end up hating real-world advertising after majoring and earning his undergrad degree in that discipline at the University of Florida. So after working at a little inhouse agency where he turned out what he described as "crappy catalogs,"...
Mobile video advertising is growing with the introduction of new formats and platforms from industry tech companies, including Nexage/Fremont, CA, which just introduced click to play video. Dev Gandhi, Nexage's CEO, discusses the introduction of click to play...
The role of ad networks in the broadband video advertising universe can't be overstated. They're the place to go to buy advertising on the majority of sites. Jason Glickman, CEO of Tremor Media, one of the largest ad networks that specializes in video...
Contextual ad targeting, which started with Google's AdSense for text-based advertising, is now being developed for video ads, with technology available that analyzes various components of video content to enable the placement of relevant ads. Ben Weinberger co-founded...
A recent report from ABI Research says that the market for mobile video telephony services, including video mail, video calling and video sharing, will grow from $1 billion in 2007 to $17 billion in 2012, a Compound Annual Growth Rate of 74 percent....
The big news this week may be YouTube's introduction of the overlay video ad format, but it's not the first company to offer it. Adap.tv (www.adap.tv) introduced its own version earlier this year and is working with a few major...
Bart Feder, CEO/president of The FeedRoom since 2004, has a background of more than 20 years as a TV news director, at WABC-TV in New York and other stations. The FeedRoom started out playing video content for media companies but has branched out into the...
Up until recently, Rupert Samuel's advertising career had pretty much been at one place--and what a place indeed, the lauded Crispin Porter+Bogusky (CP+B), Miami. He started there as an intern, went back to London to finish up his schooling in...