Chat Room Interviews
In 1986, Gerry Rubin and Larry Postaer launched RPA in Santa Monica, CA, which became the largest independent agency on the West Coast with an interactive division recently recognized as best creative by OMMA magazine and Marketing Daily. The agency is renowned...
Buying TV advertising is no longer the exclusive responsibility of linear TV buyers. With the introduction of broadband TV, including full-streamed episodes at network broadband sites, media buyers are buying broadband spots for advertisers looking to take advantage of the new opportunity....
As 2006 came to a close, Ron Lawner, the visionary creative leader behind a decade long series of commercial hits for client Volkswagen and memorable work for Fidelity Investments, American Legacy ("Truth" campaign), Royal Caribbean, Jovan Musk and Kinney Shoes, completed a 25-year career with...
Greg Smith, COO of Neo@Ogilvy, (www.ogilvy.com/neo) one of the major players in the broadband video space, is this year's first iChat personality. Smith offers fascinating comments on how broadband video is transforming...
How will the growth of broadband video advertising impact direct marketing? Will it lead to cuts in direct mail and telemarketing? Will it encourage direct marketers to transform their marketing strategies for the broadband world? To answer these questions, iSPOT spoke with Eric Schmitt,...
Renny Gleeson was recently named the global director of digital strategies at Wieden + Kennedy, based in Portland, Ore. In this newly created position, Gleeson will oversee W+K's global digital strategy and investments and help guide digital strategy for the W+K...
How does ESPN, the leading cable sports network, maintain its dominance in the broadband world? The network has transcended typical Web offerings with ESPN360, a video content player that plays live sports and is available to visitors at...
Knock, knock? Who's there? AOL and HBO. AOL and HBO who? AOL and HBO are teaming up to create This Just In, a comedic Web site that marries AOL's interactive expertise with HBO's comedic programming to create a venue that provides visitors with...
Robin Laurence James is CEO of the Pacific Film and Television Commission, a company established and owned by the Queensland (Australia) government.
Following graduation from the University of Queensland and...
