Features
The overwhelming turnout for the National Association of Broadcaster's (NAB) Digital Cinema Summit--produced by the Society of Motion Picture and Television Engineers (SMPTE) and the University of Southern California's Entertainment...
"I miss the years when a new creative video coming out was a social event," relates director Chris Milk of bicoastal/international @radical.media/music. "Everyone used to see every new video the week it came out. A new Michael Jackson video was like the Super Bowl. Now MTV plays so little videos...
Business is going well for Florida. And pending the outcome of proposed tax credit legislation that would benefit local production, business stands to get even better for the Sunshine State. At press time, the state Senate was set to vote on legislation that would provide a 15 percent tax...
Creating engaging entertainment that isn't intrusive--all within the confines of a scant 10 seconds in order to reach the coveted youth demographic. That was the daunting challenge facing Saatchi & Saatchi Los Angeles for its Toyota Yaris client in the context of sponsoring mobisodes of the...
The explosive interest in and rapid expansion of the interactive entertainment community holds great promise for experience-based storytelling--and Hollywood and Madison Avenue are taking notice.
In response, the Visual Effects Society (VES) and the Los Angeles Professional Chapter of...
SHOOT sought out visual effects artists to share insights into the making of vehicular spot fare as reflected in some recent noteworthy endeavors. The body of work's range is far reaching--from the time-honored classic art of Japanese origami to a rendition of weather seasons over many years....
The spring top 10 music and sound design chart is topped by a trio of tracks that runs the gamut from monk-like chants to drumline precision to a slightly offbeat filmic treatment of a fantasy/reality mix.
While they are diverse, the spots share a common bond--all three are for...
The road to filming is seemingly paved with good incentives. Tax credits, rebates and the like are emerging in states and municipalities across the country, continuing a trend which represents a dramatic turnaround from the situation of just three-plus years ago when...
As the industry awards season gets into full swing, what better time to assess the state of creativity? SHOOT surveyed various competition judges to get their feedback on the current state of creative fare. Responses spanned traditional and new media. And in the latter vein, before launching...