Production house tinygiant has added Nicolò Bravetta and Iacopo Carapelli to its directorial roster for commercials in the U.S. This marks the first representation in the ad arena for each director.

Perhaps a great omen for any automotive director, Bravetta hails from the city where Fiat Chrysler has its headquarters: Turin, Italy. His background in music also serves as inspiration for a style that is driven by the rhythms of jazz blending with his keen aesthetic eye. This unique combination had led him to form a visual language well suited to working with luxury automotive companies. Bravetta has directed for high-end auto industry brands including Porsche, Lamborghini, Ferrari, and Maserati. Currently, he is working on a pilot for a Netflix series in Europe and his IKEA “Keep It At Home” project just won Best CSR campaign at the European Digital Communication Awards.

Carapelli has an eclectic mix of commercial and music video projects to his credit. He’s directed for clients including Levi’s, Napapijiri, and Ray-Ban–––for the latter he turned out the global #ProudtoBelong holiday campaign. 

Veronica Diaferia, founder of tinygiant, said,  “Nicolò’s strong aesthetic sense and work ethic have been evident since day one. His automotive work, knowledge of VFX, as well as his desire to move toward work that combines human stories with the traditional style of running footage gives us a great opportunity for growth. He has been working internationally for years and he is ready for the U.S. market.” 

Diaferia continued “Iacopo’s style is so fresh and unique–––we are already seeing such love for his work from US agencies who put bold visuals and a fresh approach to framing and composition on their priority list.”

Carapelli’s first collaboration with tinygiant is an integrated campaign for Ray-Ban; Bravetta’s new global Porsche campaign will launch this fall.