Grey--the advertising agency that invented “Leave the Driving to Us” for Greyhound, created the E*TRADE baby, and more recently made your hearts melt with Pantene “DadDos”--is celebrating 100 years. Rising from a one-room, one-man operation to Global Agency of the Year, Grey is kicking off this monumental achievement with a global summit and the reveal of a new visual identity for the entirety of the 2017 Centennial year.
On Monday night (5/15), 200 agency leaders from around the world came together at the Whitney Museum to begin a week-long series of activities that look at the legacy of Grey and discuss the future of advertising. At the dinner, Jim Heekin, chairman and CEO, and Michael Houston, global president, revealed a new commemorative logo to celebrate this legacy: a remarkable combination of design and technology that celebrates the colorful minds of its 5,000 employees by scanning their brainwaves and turning them into art.
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