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  • Wednesday, Jan. 22, 2014
M&M's teaser ad part of Super Bowl trend
Frame from M&M teaser ad.
By Mae Anderson, Business Writer
NEW YORK (AP) -- 

Is Yellow ready for its close-up?

M&M's will feature its yellow peanut M&M "spokescandy" in its Super Bowl ad this year. The Mars Inc. brand has released a pre-Super Bowl teaser ad online that shows the character dancing in a headband before being shot by a tranquilizer dart and dragged off camera.

"Find out what happens to Yellow," a hand-written card reads.

The teaser is part of a Super Bowl ad trend: More content is being released ahead of time online in the hope that it goes viral. Advertisers are seeking to drum up excitement for their spots running during the big game, when more than 108 million people are expected to watching Feb. 2.

They're also hoping to get more bang for their buck: A 30-second Super Bowl ad costs about $4 million.

M&M's says the online teaser ad is a first for the company. (Kirk Kelly of Laika/House directed for BBDO New York.)

"We More

  • Wednesday, Jan. 22, 2014
Danica Patrick muscles up in GoDaddy Super Bowl spot
In this image released by GoDaddy.com on Wednesday, Jan. 22, 2014, NASCAR driver Danica Patrick, center, wearing a muscle suit, appears with bodybuilders in an upcoming Super Bowl commercial shot on location in Long Beach, Calif. (AP Photo/GoDaddy.com)
PHOENIX (AP) -- 

Danica Patrick has ditched sexy strip downs for bulked up bodybuilders in her latest GoDaddy Super Bowl spot.

Patrick made her mark with GoDaddy in a series of risque ads that capitalized on her sex appeal. Her 13th Super Bowl commercial for the website domain provider is her tamest one yet. Patrick is as ripped as a Hollywood action star as she leads a pack of bronzed bodybuilders to a spray-tan business.

Don't expect to Patrick take her clothes off or kiss a girl in spots for the Feb. 2 game. Patrick was stuffed into a muscle suit made by a company that created special effects for movies like "Iron Man 3."

GoDaddy has purchased two 30-second spots, one for each half of the championship game between Seattle and Denver.

Patrick's latest ads are a makeover for GoDaddy. Since Blake Irving took over as CEO last January, he's tried to shift GoDaddy's advertising focus toward its actual More

  • Wednesday, Jan. 22, 2014
Facebook tests ads in outside mobile apps
NEW YORK (AP) -- 

Facebook says it is testing out its own ad network that would deliver advertisements to mobile applications outside of its own.

The social networking company said in a blog post Wednesday that while it has run similar tests in the past, the current program is more like a mobile ad network. The company says it is working directly with a small number of advertisers and publishers rather than an outside ad-serving platform.

Facebook Inc. is not saying which advertisers or app developers it is working with. It says it will extend its ad-targeting capabilities to show app users more relevant ads, help developers make more money and provide Facebook advertisers with greater reach.

Mobile ads accounted for nearly half of Facebook's $1.8 billion advertising revenue in the third quarter.

  • Wednesday, Jan. 22, 2014
GSD&M hires Jack Epsteen to lead integrated production department
Jack Epsteen
AUSTIN, Tex. -- 

GSD&M has hired Jack Epsteen as  sr. VP/director of integrated production. In this role, he will guide the agency’s 40-person department with capabilities spanning digital, sound and motion and print. In addition, Epsteen will oversee day-to-day operations and work closely with creative and media to develop new opportunities for clients.

“It’s more important than ever that we continue to adapt to the ever-changing media landscape and provide value to our clients and their needs,” said Duff Stewart, CEO of GSD&M. “Jack’s experience and approach to production make him a great fit to build upon the success of the department and to develop smart solutions to create great work for our clients.”

Epsteen comes to GSD&M with a track record of leadership experience within the production industry. Most recently, he expanded his agency portfolio while working as a freelance executive producer. Prior More

  • Wednesday, Jan. 22, 2014
Sundance competitor 'Sepideh' gets iTunes release
By Sandy Cohen, Entertainment Writer
PARK CITY, Utah (AP) -- 

An international documentary in competition at the Sundance Film Festival can already be seen throughout the United States and Canada.

Apple's iTunes made "Sepideh: Reaching for the Stars" available for rent or purchase on Tuesday, marking the first time the company has distributed a film while it is still playing at the independent film showcase. The Sundance Film Festival continues through Sunday in Park City, Utah.

"Sepideh" tells the story of an Iranian girl who dreams of being an astronaut, despite the limitations of her culture and gender. The film is the first feature documentary from Danish director Berit Madsen.

Most films playing at Sundance can only be seen at the festival — at least until distributors decide to pick them up and make them available to wider audiences.

  • Tuesday, Jan. 21, 2014
Ohio man questioned over Google Glass in theater
COLUMBUS, Ohio (AP) -- 

Federal authorities say they questioned an Ohio man they suspected of recording a movie in a theater with his Google Glass computer-in-eyeglass device.

The government says no action was taken after the man confirmed the Google Glass was also a pair of prescription glasses with the recording function inactive.

The man was watching "Jack Ryan: Shadow Recruit" at an AMC theater in Columbus on Saturday. Authorities did not identify him.

Immigration and Customs Enforcement spokesman Khaalid Walls says the man voluntarily answered questions from officers with ICE Homeland Security Investigations.

AMC says it contacted authorities after identifying someone wearing a recording device. Spokesman Ryan Noonan says the company takes movie theft seriously.

Both ICE, which investigates piracy and counterfeiting, and the Motion Picture Association of America, were involved.

More
  • Tuesday, Jan. 21, 2014
Sundance announces global short-film challenge
By Sandy Cohen, Entertainment Writer
PARK CITY, Utah (AP) -- 

The Sundance Institute is announcing a new element to the Sundance Film Festival: A global call for short films about overcoming poverty and hunger.

The executive director of the institute made the announcement Tuesday during the festival. Keri Putnam is inviting documentary and narrative filmmakers from around the world to submit short films that tell empowering stories about individuals or communities conquering hunger and poverty.

She says the aim of the contest is to inspire ideas, discussions and solutions through films "that inform and engage audiences in ways that are as innovative and imaginative as the solutions people are putting into action every day."

Five winners will be shown at the 2015 Sundance Film Festival, and the filmmakers will receive $10,000 each. The Short Film Challenge is separate from the festival's regular short-film competition.

The new contest will formally More

  • Tuesday, Jan. 21, 2014
Publicists name Maxwell Weinberg Showmanship nominees
LOS ANGELES -- 

The Publicists of the International Cinematographers Guild (IATSE Local 600) have announced nominees for the Maxwell Weinberg Publicist Showmanship Awards, with the winners to be announced at the Publicists’ 51st Annual Awards Luncheon at the Beverly Wilshire Hotel on Friday, February 28.

Nominees for the Maxwell Weinberg Publicist Showmanship Award for Motion Pictures are the union publicists who worked on American Hustle (Sony Pictures); Anchorman 2: The Legend Continues (Paramount Pictures); Despicable Me 2 (Universal Pictures); Gravity (Warner Bros.); Saving Mr. Banks (Walt Disney Studios); and The Heat (Fox).

The nominees for the Television category are American Horror Story: Coven (20th Century Fox Television); The Crazy Ones (20th Century Fox Television); Glee (20th Century Fox Television); The Good Wife ( More

  • Tuesday, Jan. 21, 2014
John Wells to be honored by American Society of Cinematographers
LOS ANGELES -- 

Award-winning writer-director-producer John Wells will receive the American Society of Cinematographers (ASC) 2014 Board of Governors Award. Wells will be honored during the 28th Annual ASC Outstanding Achievement Awards gala here on February 1 at the Hollywood & Highland Ray Dolby Ballroom.

"John Wells is an extraordinary talent whose long career has exposed the world to superlative cinematography across a wide array of features and television," said ASC president Richard Crudo.

Wells has notched over 830 credits during his prolific career. He is the creative force behind multiple hit television series, including the Emmy-winning ER and The West Wing. He served as an executive producer on the critically acclaimed Southland (TNT), and the award-winning Mildred Pierce (HBO) and China Beach (ABC), among many others. Currently, he is the executive producer More

  • Tuesday, Jan. 21, 2014
Actor/comedian Patton Oswalt to host VES Awards
LOS ANGELES -- 

The Visual Effects Society (VES) announced that actor/comedian/author Patton Oswalt will serve as host of the 12th Annual VES Awards on February 12 at the Beverly Hilton Hotel.  This marks Oswalt’s third engagement as host of the annual celebration that recognizes outstanding visual effects artistry and innovation. 

“Look, no one drinks more or parties harder than visual effects artists.  They’ve promised to green screen a vat of bourbon into my stomach.  I had to say yes, “ said Oswalt on his return engagement.

Oswalt continues to find success in all areas of entertainment, from his Grammy-nominated comedy specials to his many memorable TV guest roles (including Parks and Recreation, for which he received a TV Critics Choice Award).  He is also currently featured in The Secret Life of Walter Mitty, stars in Adult Swim’s The Heart, She Holler and is the narrator on ABC’s More

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