In a first-of-its-kind response to the advertising industry’s urgent need to decarbonize, ad industry trade associations the 4A’s, Ad Association, AICP, ANA, AOP, APA, IPA, and ISBA, have all jointly announced support for the adoption of best practices to encourage production hard drive reuse over single use. The guidance, developed by Green The Bid, Ad Net Zero and AdGreen, aims to significantly reduce carbon emissions in production and lessen the burden on natural resources implicit in excessive hard drive usage.
In unanimous agreement, the above trade bodies for the ad industry endorse the statement that reads, “So long as hard drives have been wiped and tested before use, all ‘Enterprise Class’ drives can and should be reused multiple times during the manufacturer’s stated warranty period and provided such reuse would not put the production company in breach of any of its contractual obligations.”
Unlike the film and television More