• Monday, Oct. 18, 2021
Wrapbook expands sales team with Kim Berzak, Allison Rabel
Kim Berzak (l) and Allison Rabel
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The digital financial services platform Wrapbook--which provides solutions and resources for the project economy, beginning with the entertainment industry--has appointed AICP East board member Kim Berzak as sr. director of sales and Allison Rabel as director of sales. Both Berzak and Rabel will report to Daniela Cristea, Wrapbook’s VP of sales. 

With over two decades of experience including her role as an active board member of the AICP East chapter, Berzak joins Wrapbook from CAPS, a Cast & Crew company, where she served as the director of sales. Prior to CAPS, Berzak held controller positions at well-known entertainment companies including production company Epoch Films and Brand New School, a creative design and production studio specializing in commercials, interactive media branding consultation and design. 

In her new role at Wrapbook, Berzak will focus on further growing and developing the company’s strong customer relationships with a focus on strategic clients across the commercial segment, including AICP member companies. She will also work closely with the product team to continue developing the company’s best-in-class product. 

With over a decade of experience, Rabel was most recently at Quixote Studios where she served as the director of sales. At Wrapbook, she will be focused on growing the company’s customer base and supporting the needs of Wrapbook’s clients across all industry segments. 

Ali Javid, Wrapbook CEO and co-founder, said that the extensive industry experience of Berzak and Rabel “will truly benefit Wrapbook’s existing clients and will help us grow and expand our client roster in the commercial space and beyond. We’ve been working closely with the AICP on new initiatives and Kim’s experience as a board member will be invaluable.” 

Wrapbook has raised over $30M in funding from investors including Andreessen Horowitz, Equal Ventures, Uncork Capital, Jeffrey Katzenberg’s WndrCo, Michael Ovitz, founder of Paylocity Steve Sarowitz, and 4S Bay Partners. 

Since launching in the midst of COVID, Wrapbook has seen its revenue increase sevenfold across TV, film, live, and commercial productions. More importantly the foundation is being laid for a Wrapbook community with 12% of the workers reusing their profile by being paid by two or more employers on the platform.

Company founders include Javid; Cameron Woodward, co-founder and chief marketing officer; Hesham El-Nahhas, co-founder and chief technology officer; and Naysawn Naji, co-founder and chief product officer.

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