RSA’s Black Dog Films, a multi-disciplinary production company which built its reputation on breakthrough music videos for emerging and established artists, has brought on board Vox Media and Vice Media alum Julia Ochsenreiter as executive producer. The seasoned new media producer will focus on cultivating opportunities for non-traditional content targeting youth culture across music, art, fashion and social issues, and developing new directorial talent.

Ochsenreiter brings experience creating content for Millennial and Gen Z audiences as sr. producer at Vox Media, where she developed and produced branded content campaigns for verticals Vox,  The Verge, SBNation, Racked and Eater in partnership with clients such as Infiniti, Chase, Marriott, Reebok and Lincoln; and as creative producer at Vice Media, where she helped launch initiatives such as Vice News and the YouTube Music Awards directed by Spike Jonze and Chris Milk, as well as various  partnerships with Google, Live Nation and other clients. Ochsenreiter cut her teeth in marketing at Columbia Records, where she worked with top musical artists including Adele, J Cole, One Direction and Beyoncé, and media partners MTV, VH1 and BET.

“With her background producing for tastemakers like Vox and Vice Media, Julia brings great experience and insights about creating content for youth culture across today’s most relevant media platforms,” said David Mitchell, managing director, RSA Films. “She also has a great track record working with leading labels, artists and directors.”

To complement both Black Dog’s core work in music videos, and recent push into documentaries, branded content, short films, photography and experiential content, the company has hired Molly Bohas of secret |] door to represent the Black Dog U.S. roster. A music industry trailblazer, Bohas brings well-honed experience and relationships with labels, publishers, brands, artists and pioneering directors. She founded creative collective/management company secret |] door in 2016, working with  award-winning  directors Chris Hopewell and Alan Ferguson.

Prior to secret |] door, Bohas worked at music publishing company North Star Media as a sr. creative director, finding music for content and sync licensing deals across all media platforms.  She also worked as an independent rep, managing award-winning music video directors including Alan Ferguson, Jesse Dylan, Chris Hopewell, Alma Har’el and Omri Cohen.

Bohas spent nearly a decade at Anonymous Content representing pioneering directors (e.g. David Fincher, Mark Romanek, Jake Nava, Alan Ferguson, Wong Kar-Wai, Gore Verbinski and many others) on scores of high-profile music videos--Johnny Cash’s “Hurt,” Jay-Z’s “99 Problems,” NIN’s “Only,” No Doubt’s “Hella Good,” Beyoncé’s “Single Ladies,” Katy Perry’s “Hot N Cold,” DJ Shadow’s “Six Days” and Audioslave’s “Cochise,” to note only a few. She also associate produced six LIVE EARTH short films at Anonymous  including those by directors Chad Lowe, Joaquin Phoenix, Mac Carter and Malcolm Venville.