Havas Media Group has made two additions to its global team: Thomas Minc as managing director, global strategy, and Ellen Zaleski as managing director, global insights. Both Minc and Zaleski report to Havas Media Group’s global chief strategy officer, Greg James. The duo will co-lead Havas Media Group’s ongoing initiative to translate data into tangible next steps through updates to processes, media metrics, and tools for the entire Group.

Zaleski joins Havas Media Group from footwear and apparel giant Nike, where she was director of consumer knowledge. In her new role at Havas Media, Zaleski will work to build and further develop the insights-based services for Havas Media Group and its clients.

Minc first joined Havas in 2010, and over seven years worked in various roles, from research analyst up to VP group director leading Havas Sports & Entertainment. In 2016, he left to become managing director of Sopexa USA, a global integrated marketing agency.

Minc will focus on the implementation of a new strategic planning process, support local and global strategy teams, and share thought leadership across the Havas Media network and wider industry.