Sound Lounge, a New York-based independent provider of sound services for advertising, television and feature films, has promoted Becca Falborn to executive producer. In her new role, Falborn will manage the studio’s advertising division and supervise its team of producers. She will also lead client relations and sales. Additionally, she will manage Sound Lounge Everywhere, the company’s remote sound services offering, which currently operates in Boston and Boulder.

“Becca is a smart, savvy and passionate producer, qualities that are critical to success in her new role,” said Sound Lounge COO and partner Marshall Grupp. “She has developed an excellent rapport with our team of mixers and clients and has consistently delivered projects on time and on budget, even under the most challenging circumstances.”

Sound Lounge partner and mixer Tom Jucarone calls Falborn a charismatic leader, noting, “She has a firm understanding of our clients’ needs and expectations and how to ensure we meet them.”

Falborn joined Sound Lounge in 2017 as a producer and was elevated to sr. producer last year. She has produced voiceover recordings, sound design, and mixing for many advertising projects, including seven out of the nine spots produced by Sound Lounge that debuted during this year’s Super Bowl telecast. A graduate of Manhattan College, Falborn has a background in business affairs, client services and marketing, including past positions with the post house Nice Shoes and the marketing agency Hogarth Worldwide.

One of Falborn’s first tasks will be to add a new member to the studio’s team of producers. “We want to ensure that our producers have the support they need so that projects are managed with utmost efficiency, even when the studio is operating at capacity,” she observed.