Creative and strategic transformation company co:collective has promoted Jamie Hall to managing director of its business + brand practice. This practice drives business growth by helping clients articulate brand strategy, define audiences and build future-ready brands.

Over the past five years at co:collective, Hall has played a pivotal role--first by leading strategy, creative and innovation initiatives for clients including Google, the ACLU, LinkedIn and the New York Times. She then became head of client engagement where she oversaw all client relationships, led the client engagement team and propelled organic growth across the company--contributing to over 30% YoY growth in 2021.

As managing director, she will oversee a cross-functional team including business strategists, brand strategists, researchers, and writers, drive modern, industry-leading work, partner with clients at the highest level, and direct co:collective’s growth and success through three lenses: its people, work, and impact.

co:collective is focused on amplifying its thesis that purpose-led businesses are better business, that purposes must be put to work through actions, and that acting generously to solve the world’s most pressing problems is the most profitable action a company can take. To put this into practice, co:collective is committed to spending the next decade helping companies align on audacious goals that leave a net positive impact on people, the planet, and in turn, their profits, and reorient them toward internal and external action that accelerates progress.

Hall’s elevated leadership duties mark the culmination of a storied tenure at co:collective--one that began under the most serendipitous yet meaningful of circumstances. “Five years ago, I met and marched beside [co:collective CEO/Co-Founder] Rosemarie Ryan at the Women’s March in DC,” Hall recalled. “After talking all weekend about the impact we wanted to make amidst a world undergoing massive change, I found myself in co:collective’s office on Monday morning to discuss leading their work with the ACLU. Years later, it’s an honor to continue to walk beside Rose and the rest of this phenomenal team as we help businesses and brands stand for, and do, more.”