The return of professional sports–even in stadiums and arenas with empty seats–is a welcomed diversion for fans during the pandemic. And Bud Light celebrates in “Take Me Out,” this spot from Wieden+Kennedy, New York, directed by David Shane of O Positive.
Fans at home escape the pandemic lockdown doldrums and serenade us with their version of “Take Me Out to the Ball Game.” A parting super reads, “Enjoy the Game.” Music house was Beacon Street Studios with sound design and audio mix from Sound Lounge.
REGISTRATION REQUIRED to access this page.
Already registered?
LOGIN
Don't have an account?
REGISTER
Registration is FREE and FAST.
The limited access duration has come to an end. (Access was allowed until: 2020-10-15)
Credits
Client Bud Light Agency Wieden+Kennedy New York Karl Lieberman, executive creative director; Gerard Caputo, creative director; Grace Martin, art director; Garrick Sheldon, Marin Baker, copywriters; Nick Setounski, head of integrated production; Jessica Griffeth, executive producer; Dave Lambert, sr. producer; Stephanie Missier, group strategy director; Matt Hisamoto, sr. brand strategist; Leah Greene, brand strategist; Connor Corr, social strategist. Production O Positive David Shane, director; Ralph Laucella, exec producer; Marc Grill, exec producer/line producer; Gulya Pados, DP. Editorial Arcade Edit Dave Anderson, editor; Andrew Cravotta, exec producer; Chris Angelidakis, editorial assistant. VFX The Mill Clairellen Wallin, exec producer; Claudia Gaspar, producer; Nathan Kane, creative director; Antoine Douadi, shoot supervisor, 2D lead; Kshitij Khanna, John McIntosh, Keith Sullivan, 2D leads; Anton Anderson, Taner Besen, Alexis Jo, Nasser Mandavi, Vi Nguyen, Burtis Scott, Dhruv Shankar, 2D artists; James Mulholland, 3D lead; Inchoel Jeong, Jeffrey Lopez, Aldo Martinez Calzadilla, Ciaran Moloney, 3D artists. Telecine Company 3 Tim Masick, colorist; Kevin Breheny, producer. Music Beacon Street Studios, Venice, Calif. Andrew Feltenstein, John Nau, Danny Dunlap, composers; Lindsey Lerman, producer. “Take Me Out to the Ball Game” Sound Design & Mix Sound Lounge, New York Tom Jucarone, sound designer/mixer; Becca Falborn, exec producer; Lauren Mullen, producer.
As the world’s largest WishMaker, Disney grants a wish every hour of every day, and this special week spotlights nearly 200 signature wish experiences. Disney Week of Wishes kicked off ON Monday (4/2) off with the debut of "Drawn to You," a brand spot directed by Emmy®‑nominated filmmaker Goh Iromoto via production company PRETTYBIRD for agency Fallon.
The spot is inspired by true stories and the Make-A-Wish official Wish Discovery Phase that uses conversation, play and art to help children express their heartfelt wish. From dancing with Stitch, to winning the Piston Cup alongside Lightning McQueen, to having a playdate with Mickey Mouse at Disneyland, this piece explores not just how a wish comes true, but how it comes to be — from imagination to reality. "Drawn to You" premiered on ABC’s Good Morning America. The broadcast also highlighted a wish granted to EJ, whose wish helped inspire the brand spot. EJ is a 16‑year‑old liver transplant recipient who has been drawing since age seven. His wish was to experience a “day in the life” of a Disney animator, a dream fulfilled this month at Walt Disney Animation Studios, where he got the chance to draw alongside renowned animator and incoming Disney Legend Eric Goldberg.
“When a child falls in love with a Disney story, that connection can become a source of comfort, creativity, and hope,” said Joanna Balikian, SVP, brand management, The Walt Disney Company. “'Drawn to You' was created to capture that journey of how fandom sparks imagination, and how that imagination often becomes the heart of a wish. It’s a powerful reminder that every wish begins with something deeply personal, and we’re honored to help bring those moments to life.”
Type above and press Enter to search. Press Esc to cancel.
We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.
