The return of professional sports–even in stadiums and arenas with empty seats–is a welcomed diversion for fans during the pandemic. And Bud Light celebrates in “Take Me Out,” this spot from Wieden+Kennedy, New York, directed by David Shane of O Positive.
Fans at home escape the pandemic lockdown doldrums and serenade us with their version of “Take Me Out to the Ball Game.” A parting super reads, “Enjoy the Game.” Music house was Beacon Street Studios with sound design and audio mix from Sound Lounge.
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Credits
Client Bud Light Agency Wieden+Kennedy New York Karl Lieberman, executive creative director; Gerard Caputo, creative director; Grace Martin, art director; Garrick Sheldon, Marin Baker, copywriters; Nick Setounski, head of integrated production; Jessica Griffeth, executive producer; Dave Lambert, sr. producer; Stephanie Missier, group strategy director; Matt Hisamoto, sr. brand strategist; Leah Greene, brand strategist; Connor Corr, social strategist. Production O Positive David Shane, director; Ralph Laucella, exec producer; Marc Grill, exec producer/line producer; Gulya Pados, DP. Editorial Arcade Edit Dave Anderson, editor; Andrew Cravotta, exec producer; Chris Angelidakis, editorial assistant. VFX The Mill Clairellen Wallin, exec producer; Claudia Gaspar, producer; Nathan Kane, creative director; Antoine Douadi, shoot supervisor, 2D lead; Kshitij Khanna, John McIntosh, Keith Sullivan, 2D leads; Anton Anderson, Taner Besen, Alexis Jo, Nasser Mandavi, Vi Nguyen, Burtis Scott, Dhruv Shankar, 2D artists; James Mulholland, 3D lead; Inchoel Jeong, Jeffrey Lopez, Aldo Martinez Calzadilla, Ciaran Moloney, 3D artists. Telecine Company 3 Tim Masick, colorist; Kevin Breheny, producer. Music Beacon Street Studios, Venice, Calif. Andrew Feltenstein, John Nau, Danny Dunlap, composers; Lindsey Lerman, producer. “Take Me Out to the Ball Game” Sound Design & Mix Sound Lounge, New York Tom Jucarone, sound designer/mixer; Becca Falborn, exec producer; Lauren Mullen, producer.
Apple released a new iteration of its Goalie Masks Made on iPad campaign--this time teaming up with National Hockey League (NHL) goaltender Sam Montembeault to create the goalie masks that young hockey players dream of wearing. NHL mask artists deployed iPad Pro and Apple Pencil Pro to design the dream masks in time for Canada’s marquee youth hockey event, the Quebec International Pee-Week Hockey Tournament.
It’s a tournament which gives youngsters the opportunity to not only gain high visibility for their talents but also to compete on a huge rink in a professional arena before a large crowd.
In this short film--directed by Jason Van Bruggen of production company Suneeva for agency TBWA\Media Arts Lab, Canada--among the young aspiring goalies we meet is a girl who wants the mask of a lioness, inspired by how she strives to protect her teammates, akin to guarding her cubs. Several young goalies in this film, including her, end up getting their dream masks.
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