CALIA's "Training" from "Always Forward" campaign
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Lynne Collins1136 views
The Badger Agency and CALIA announce the launch of the spring/summer 2023 “Always Forward” campaign. The work introduces CALIA's new "Always Forward" campaign and is the second year with the four CALIA Collective members: wellness entrepreneur Hannah Bronfman, actress Dascha Polanco, golf journalist Alexandra O'Laughlin, and Olympic gymnast Shawn Johnson East.
CALIA’s “Always Forward” campaign is designed to show how the high-performing athletic apparel is intentionally crafted to support all parts of your unique fitness journey. CALIA has the performance, comfort, quality, and style to encourage and inspire you—from fitness to life. The integrated spring/summer campaign launches this week on Hulu and YouTube and will be followed across online and broadcast.
The work highlights key product features and showcases four talented individuals finding joy in movement – wherever they may be in their fitness journey. In these uplifting spots, CALIA aims to inspire women to find their confidence in the world of fitness, showing the versatility of the brand, which offers the perfect blend of performance and style
DICK’S SPORTING GOODS (CALIA BRAND)
ED PLUMMER, CHIEF MARKETING OFFICER; TOM HASSETT, VP OF CREATIVE; KATE FEDISHEN VP, GLOBAL BRAND & CATEGORY MARKETING (SOFTLINES); ALYCIA SCOTT VP, DESIGN; KIM MOYNIHAN, DIRECTOR OF GLOBAL BRAND & CATEGORY MARKETING; MACKENZIE HOOPS, CREATIVE DIRECTOR; LEANNA GASBARRE, SR. BRAND MANAGER; TODD MOLINE, SR. CREATIVE MANAGER
BADGER AGENCY
MADONNA BADGER, CHIEF CREATIVE OFFICER; NATALIE TROUBH, PRESIDENT; CELESTE HOLT-WALTERS, HEAD OF PRODUCTION; MADDIE ECHEVERRIA PRODUCER; CARLY MILDEN ACCOUNT DIRECTOR; IVAN WOLIN, SENIOR ART DIRECTOR; ABBY KLOPPENBURG, SENIOR COPYWRITER; BROOKE ADLER, ART DIRECTOR; HANNAH O’TOOLE, COPYWRITER
TALENT
SHAWN JOHNSON EAST, DASCHA POLANCO, ALEXANDRA O'LAUGHLIN, HANNAH BRONFMAN
CMC FORECAST (SIGNATORY CO PRODUCER)
ASHLEY SALUGA, BUSINESS AFFAIRS , CMC ON SET PRODUCER
GRAND CREW (PRODUCTION COMPANY)
IAN KAPLAN, EXECUTIVE PRODUCER; STEVEN BRAHMS, DIRECTOR/PHOTOGRAPHER; SAMMY SUH, DIRECTOR OF PHOTOGRAPHY; GEOFF SEAN LEVY, BTS PHOTOGRAPHER; WESLEY STEBBINS PERRY, LINE PRODUCER ; CHRISTEN PINKSTON, LINE PRODUCER; MIKE HART, 1ST AD
MODERN POST (EDITORIAL)
MORGAN ESCOBAR, PRODUCER; CLAY DOGGETT EDITOR
FINAL BYTE (FLAME)
IRA MORRIS, POST PRODUCTION SUPERVISOR
RARE MEDIUM (COLOR)
HEATH RAYMOND, EXECUTIVE PRODUCER/PARTNER; MIKEY ROSSITER, COLORIST
UNIVERSAL MUSIC GROUP (MUSIC)
MAGNUS THE MAGNUS, COMPOSER
HEARD CITY (FINAL MIX)
JACKIE JAMES, EXECUTIVE PRODUCER; LIANA ROSENBERG, SENIOR PRODUCER; EVAN MANGIAMELE SOUND DESIGNER/MIXER
