NBC Olympics Rio 2016 Opening Ceremony Promo
To build anticipation for its August 5th broadcast of the Rio 2016 Opening Ceremony, NBC Olympics, a division of the NBC Sports Group, turned to 2C Creative to collaborate on a powerful promo mixing creative ingenuity and special effects to convey a visual spirit of togetherness. The goal was to generate a true 3D look and feel that worked visually from several different angles. Do accomplish this, 2C created a 3D rig for the colorful lines that drive the spot. The team devised a setup using Cinema 4D that gave them the flexibility they needed while also achieving the look they desired. With this setup, 2C was able to rearrange the lines from scene to scene while keeping a consistent look and feel throughout the spot. The rig also allowed them to work efficiently and quickly given the project’s tight deadline. For the particle work and 3D line effect, 2C used X-Particles, an exceptionally fast tool that helped create a truly unique feel with a quick turnaround.
Chief Marketing Officer – John D. Miller
Vice President/Creative Director – Joseph Lee
Chief Creative Officer – Chris Sloan
Design Director – Luis Martinez
VFX Artist – Dmitri Zavyazkin and Andy Fernandez
Supervising Writer/Producer – Ben Frank and Marni Wagner
Writer/Producer – Eric Gardner and Michael Berkman
Lead Editor – Jeff Morelli
Technical Operations Manager – Ashley Hartford
Assistant Editor – Williams Naranjo
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