"Ready" Image Campaign
ByRight Word Media
Stephen Arnold Music, the World Leader in Sonic Branding™, was recognized for excellence with two Gold PromaxBDA Local Awards, and one Silver. The annual PromaxBDA Local Awards celebrates and honors the best in local media, marketing and design, driving excellence, creativity and innovation from the local market.
Winning Gold was their Ready campaign. Told from the viewer’s perspective, "Ready" promotes the three most important pillars of marketing at a TV station: weather, morning news and a social/mobile presence. Working with WCCO, KDKA and WBNS, Stephen Arnold Music produced a variety of song versions and templates.
Project: Ready campaign
Original Music: Stephen Arnold Music, Dallas
President: Stephen Arnold
VP, Creative Services: Chad Cook
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